Marketing Executive

Responsibilities: Content Creation: Produce high-quality, platform-specific content aligned with our brand identity. Strategy & Execution: Develop and implement a social media content calendar that balances promotional, educational, and engagement-focused posts. Community Engagement: Actively monitor comments and messages to build relationships with our audience and provide customer support where needed. Performance Analysis: Track key performance indicators (KPIs) such as reach, engagement, and conversion rates, and provide monthly reports with actionable insights. Trend Awareness: Stay up-to-date with the latest social media trends, algorithm shifts, and AI tools to keep our content fresh and competitive.

2. Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent portfolio experience).

Experience: 1-2 years of experience in digital marketing or social media management.

Communication: Exceptional written and verbal communication skills in the brand's primary language.

Suite: Proficiency in tools like Adobe Creative Cloud (Photoshop/Premiere) or apps like Canva and CapCut. Copywriting: Ability to adapt tone of voice to suit different platforms (e.g., professional for LinkedIn, conversational for Instagram). AI Literacy: Familiarity with using AI tools for content ideation, scriptwriting, or basic image/video enhancement. Data Analysis: Ability to interpret metrics from tools like Google Analytics, Meta Business Suite, or platform-native insights.