Marketing Executive / Marketing Manager
Role Overview
We are seeking a hands-on Marketing Executive / Marketing Manager who can independently design, execute, and measure end-to-end marketing campaigns. This role requires a commercially minded marketer who understands not just how to run campaigns, but why they work — with clear ownership of KPIs, performance tracking, and ROI.
Candidates with marketing agency experience or exposure to performance-driven environments are strongly preferred.
Responsibilities
Campaign Strategy & Execution
- Independently design, plan, and execute integrated marketing campaigns across digital, social, offline, and event channels.
- Own the full campaign lifecycle: objective setting, creative direction, execution, optimization, and post-campaign evaluation.
- Translate business goals into clear marketing KPIs (e.g. CTR, engagement rate, leads, conversions, ROI).
Performance Measurement & Reporting
- Define success metrics for each campaign and track performance against KPIs.
- Analyze campaign results including reach, engagement, click-through rate, conversion rate, and cost efficiency.
- Produce clear post-campaign reports with insights, learnings, and actionable recommendations.
- Agency & Vendor Management
- Manage external marketing agencies and vendors, ensuring clear briefs, timelines, deliverables, and performance benchmarks.
- Evaluate agency performance against agreed KPIs and optimize partnerships as needed.
- Coordinate creative development, media planning, and execution with internal and external teams.
Event & Activation Marketing
- Plan and execute marketing events and activations, including logistics, materials, and on-ground coordination.
- Ensure events and activations are aligned with campaign objectives and deliver measurable outcomes.
Budget & Stakeholder Management
- Prepare and manage campaign and event budgets, ensuring efficient spend and measurable ROI.
- Collaborate closely with internal stakeholders (Sales, Product, Operations) to ensure marketing activities support business priorities.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5–7+ years of hands-on marketing experience, ideally in a marketing agency, performance marketing, or campaign-led environment.
- Proven ability to design and execute campaigns independently, from concept to delivery.
- Strong understanding of marketing KPIs and performance measurement, including digital and social media metrics (CTR, engagement, conversions).
- Experience managing multiple campaigns and projects simultaneously in fast-paced environments.
- Strong analytical mindset with the ability to turn data into insights and recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Highly organized, detail-oriented, and comfortable working with timelines and budgets.
- Experience with digital marketing platforms, analytics tools, and reporting dashboards is a strong advantage.
