Marketing Executive

About the Role

Hamleys is looking for a dynamic, hands-on Marketing Executive to join our team in Dubai.

This is a 360° marketing role suited to someone who understands the fast-paced nature of retail, family entertainment, malls, activations and consumer marketing.

The ideal candidate is not someone who only coordinates events. We are looking for a doer and executor who can take a campaign from concept → planning → coordination → execution → marketing support → reporting.

You will work across Hamleys retail stores and Hamleys Play, supporting campaigns and initiatives designed to drive footfall, engagement, brand awareness and sales.

Key Responsibilities

1. Marketing

• Plan and execute integrated marketing campaigns across online and offline channels.
• Develop campaign concepts, briefs, timelines, communication plans and execution requirements.
• Support seasonal and retail campaigns including Eid, Summer, Back to School, Halloween, Christmas and other key trading periods.
• Identify opportunities to increase store footfall, customer engagement and sales.
• Coordinate marketing activities across multiple Hamleys locations.
• Work closely with internal teams to ensure campaigns are delivered on time and within budget.
• Support the development of marketing calendars and monthly activity plans.

2. Retail & Mall Marketing

• Develop and execute retail marketing initiatives that are relevant to the UAE market.
• Coordinate with shopping malls on marketing opportunities, campaigns, events, databases, digital platforms and tenant activations.
• Explore opportunities with mall management, community teams and entertainment partners to increase visibility and footfall.
• Support mall-wide campaigns, pop-ups, seasonal activations and promotional opportunities.
• Ensure all marketing activities are aligned with Hamleys brand guidelines and retail objectives.

3. Events & Activations

• Plan and execute in-store, mall and off-site events and activations from concept to completion.
• Create event proposals, presentations, budgets and execution plans.
• Identify new and creative activation ideas that are relevant to children, families and the retail environment.

4. Digital & Social Media

• Work closely with the social media/digital team to support campaign planning and content requirements.
• Develop creative briefs for Meta, Instagram, TikTok and other digital platforms.
• Coordinate campaign assets including Reels, Stories, posts, promotional creatives and digital communications.
• Monitor campaign performance and provide recommendations based on results.

5. Brand & Creative Coordination

• Work with designers and creative teams to develop campaign and event materials.
• Prepare creative briefs and ensure artwork is delivered according to specifications.
• Ensure all communications and physical branding follow Hamleys brand guidelines.
• Coordinate required approvals before campaigns and assets go live.
• Maintain consistency across retail stores, events, digital platforms and partnerships.

What We're Looking For

• 3–6 years of experience in marketing, retail marketing, events, brand activations or a similar role.
• Strong understanding of the UAE retail and mall environment.
• Experience working with shopping malls, retail brands, family entertainment, F&B, lifestyle or consumer brands is highly preferred.
• Proven experience in event and activation execution.
• Comfortable managing multiple projects simultaneously and working with tight deadlines.
• Strong presentation, communication and negotiation skills.
• Strong organizational and project management abilities.
• Commercially minded with an understanding of how marketing activities contribute to footfall and sales.
• Proficient in PowerPoint, Excel and other Microsoft Office tools.
• Strong attention to detail and ability to manage projects independently.