Marketing Executive

Job Title: Marketing Executive– Exhibitions

Job Summary

The Marketing Coordinator – Exhibitions is responsible for planning, coordinating, and executing marketing activities to promote exhibitions and conferences. The role supports the development of marketing campaigns, visitor acquisition, exhibitor engagement, sponsorship promotions, and brand awareness while working closely with internal teams and external stakeholders.

Key Responsibilities

• Plan and execute marketing campaigns for exhibitions and conferences.
• Coordinate with exhibitors, sponsors, media partners, and agencies to maximize event promotion.
• Manage social media platforms, email marketing campaigns, website updates, and digital advertising.
• Coordinate the creation of marketing materials, including brochures, banners, presentations, newsletters, and promotional content.
• Work closely with the Design, Sales, Operations, and Registration teams to ensure timely execution of marketing activities.
• Support visitor registration campaigns, lead generation, and audience engagement initiatives.
• Monitor campaign performance, analyze marketing data, and prepare reports.
• Assist with onsite marketing activities before and during exhibitions and conferences.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Ensure all marketing activities are aligned with the company's branding guidelines and event objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–4 years of experience in marketing, preferably within the exhibitions, events, or B2B industry.

If you are interested in this opportunity, please send your CV to [Confidential Information] or apply through LinkedIn.