We are seeking a dynamic and organized Marketing & Education Coordinator/Executive to manage the day-to-day marketing and education operations for the Wella brand portfolio in the UAE. This role bridges the gap between brand, sales, education, and salon partners, ensuring smooth execution of marketing activations, branding initiatives, salon events, and educational programs. The ideal candidate will be a proactive multitasker with excellent communication skills, strong attention to detail, and a deep understanding of the professional beauty and salon industry.
Key Responsibilities
- Marketing Coordination
- Plan, coordinate, and execute marketing initiatives for the Wella portfolio in the UAE.
- Liaise between salons, sales teams, brand teams, and corporate marketing to align activities.
- Organize and manage salon branding projects, open days, activations, and product launches.
- Develop and execute marketing plans and education-focused marketing plans for the brand.
- Support large-scale brand events, including pre-event planning, on-site coordination, and post-event follow-up.
- Education Support
- Coordinate with the education team to highlight training programs and courses.
- Assist in marketing education events and seminars, ensuring strong attendance and visibility.
- Manage educational branding and event materials in collaboration with vendors and designers.
- Project Management
- Oversee timelines, budgets, and deliverables for marketing and education projects.
- Maintain clear communication with stakeholders and ensure smooth execution.
- Monitor performance of marketing activities and compile post-activity reports.
- Brand & Communication Alignment
- Work closely with the corporate brand team to adapt and execute global campaigns locally.
- Ensure brand guidelines are followed across all touchpoints.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 24 years experience in marketing coordination, preferably in the beauty, haircare, or fashion industry.
- Must be well-versed in professional beauty brands, salon operations, and the hair industry ideally with experience in Wella or a similar competitor brand in professional color, style, and cut.
- Strong network or existing familiarity with salons, stylists, and the professional beauty ecosystem in the UAE is a major advantage.
- Excellent communication and interpersonal skills.
- Strong multitasking and organizational abilities.
- Experience with event planning and execution.
- Proficiency in MS Office; knowledge of design tools (Canva, Photoshop) is a plus.
- Ability to work under pressure and meet deadlines.
Preferred Attributes
- Existing connections within the Wella network or with competitor brands in the professional salon space.
- Experience in salon, beauty, or haircare marketing roles.
- A creative mindset with an eye for detail.
