Marketing Generalist Executive

Job Description

The Marketing Generalist Executive supports the clinic's marketing initiatives to enhance brand awareness, patient engagement and service visibility. The role focuses on digital marketing, content management, marketing activations, coordination and performance tracking to ensure effective and efficient execution of marketing activities.

Digital Marketing & Content Management

• Plan, coordinate and execute digital marketing campaigns across social media and other relevant digital platforms.
• Create, edit and maintain marketing content, including social media posts, visuals, videos and promotional materials.
• Ensure content is accurate, engaging, consistent with brand guidelines and relevant to the clinic's oncology services.
• Maintain a structured content calendar and plan campaigns in advance to minimize ad hoc requests and improve workflow efficiency.
• Coordinate content reviews and approvals with relevant stakeholders, including doctors and internal teams.

Marketing Activation & Event Coordination

• Support the planning and execution of marketing activities, including doctor talks, health education sessions, sponsored events and other promotional initiatives.
• Coordinate event logistics, set-up, administrative arrangements, materials and on-site support.
• Liaise with doctors, internal departments, external partners and vendors to ensure smooth execution of activities.
• Provide operational and coordination support to the Marketing Lead for new marketing opportunities and initiatives as they arise.

Marketing Administration & Agency Coordination

• Provide general marketing administrative support, including preparation and follow-up of marketing materials, documentation and campaign-related arrangements.
• Coordinate with external agencies, vendors and service providers to ensure timely delivery of marketing deliverables.
• Track timelines, follow up on outstanding items and maintain organized records of marketing activities and materials.

Reporting & Performance Tracking

• Monitor and compile performance data for digital campaigns, social media content, events and other marketing initiatives.
• Prepare regular marketing reports and maintain tracking records to support performance reviews.
• Assist in analyzing campaign results and identifying opportunities to improve engagement, reach and marketing effectiveness.

Job Requirements

• Diploma or Degree in Marketing, Digital Media, Communications or a related field.
• 3-5 years of experience in marketing, digital marketing, content creation or campaign coordination. Healthcare or medical-related industry experience will be an advantage.
• Proficient in Microsoft Office and familiar with content design tools such as Canva knowledge of digital analytics and reporting tools is an advantage.
• Proficient in social media management, content development and digital marketing tools.
• Proactive and resourceful, with the ability to plan ahead, minimize ad hoc work and meet deadlines efficiently.
• Strong writing, communication, and creative skills.
• Able to work independently while supporting the Marketing Lead in executing marketing initiatives and new opportunities.