Marketing Lead

Senior Marketing & Events Lead Arabic-First AI Pioneer

Salary: Flexible based on experience + benefits

Location: Riyadh, Saudi Arabia

The Opportunity

We are partnering with a category-defining, Arabic-first AI company transforming how enterprises and government entities leverage artificial intelligence across the region. The organisation works with major national institutions, including the Ministry of Commerce, alongside leading private-sector groups.

As Senior Marketing Lead, you will take full ownership of the marketing function, shaping brand narrative, market positioning, and community engagement from the ground up. This is a high-impact leadership role offering direct access to the founding team, a meaningful budget, and the opportunity to influence how AI in the Arabic language is understood, adopted, and commercialised across Saudi Arabia and beyond.

The Role

You will define the company's voice, positioning, and strategic presence within a highly technical and fast-evolving market. Marketing will not sit as a support function; you will build it into a core growth engine aligned to revenue and enterprise expansion.

You will represent the business on global platforms such as LEAP and Davos, while building and scaling an internal team. This role requires a strategic operator, someone comfortable setting direction while remaining hands-on and execution-focused in a fast-paced startup environment.

Key Responsibilities

• Own and execute the end-to-end marketing strategy across brand, digital, and communications
• Define and elevate brand positioning within the Arabic AI and enterprise automation space
• Build and cultivate high-value offline communities through executive roundtables, private dinners, and practitioner networks in Saudi Arabia
• Lead strategic presence at flagship events such as FII and LEAP, from booth strategy to securing speaking opportunities
• Develop a scalable content engine (case studies, thought leadership, newsletters) that positions the company as the authority in Arabic AI
• Manage and mentor two junior team members, building a high-performing marketing function
• Partner closely with sales leadership to align marketing initiatives with revenue targets and key account priorities
• Track and optimise performance metrics, including inbound lead generation and community growth

Requirements

• Demonstrated success in B2B marketing within technical, AI, or SaaS environments
• Strong understanding of the Saudi enterprise landscape and regional cultural context
• Native fluency in Arabic and English, with the ability to create high-quality content in both languages
• Proven experience managing large-scale event presence at platforms such as GITEX, FII, or similar
• Strong storytelling capability with experience developing compelling enterprise case studies and thought leadership content
• Experience leading or mentoring junior marketing professionals
• Saudi National with an established network across the regional technology ecosystem