Job profile
If you live and breathe digital marketing, we want to talk to you. We are looking for Marketing/ Digital Marketing Lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Organizing successful webinars and physical events by taking care of the entire gamut of the process including managing target databases, getting adequate registrations, speakers are synchronized, etc.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Experience
- Proven working experience in digital marketing and Marketing including all the aspects in the job responsibilities in UAE.
- Solid experience in ERP, CRM, or SaaS marketing (Required).
- 5–6 years of successful marketing experience within the UAE.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Educational Qualifications
- BS/MS degree in marketing or a related field is desirable but not a pre-requisite.
Mobility
A valid UAE Driver's License.
