We are looking for a creative and resourceful Marketing & Livestream Executive to strengthen DMK's brand presence through compelling content, strategic communications, media engagement, and community-building initiatives. You will play an active role in shaping how DMK communicates with its audience across all online and offline platforms. This role is ideal for someone who understands branding, has a strong eye for content, and enjoys building meaningful relationships with the media, creators, and community.
What You'll Do
- Develop and execute marketing, PR, and communications initiatives that strengthen brand awareness, engagement, and reputation.
- Create compelling content for social media, campaigns, press materials, newsletters, website pages, and other marketing channels.
- Manage DMK's social media platforms, including Instagram, TikTok, Facebook, XiaoHongShu, LinkedIn, and other relevant channels.
- Plan and maintain the content calendar, ensuring that communications remain timely, cohesive, and aligned with DMK's brand direction.
- Build and maintain relationships with media publications, influencers, creators and event collaborators.
- Identify relevant PR opportunities, partnerships, media features, events, and brand collaborations.
- Coordinate product seeding, media requests, influencer engagements, interviews, and campaign deliverables.
- Participate in campaign and product photoshoots, contributing to creative concepts, storytelling, styling, and overall brand direction.
- Support the planning and execution of brand events, launches, talks, partnerships, and community initiatives.
- Assist with and host on TikTok and Shopee livestream (3-5 times per week), including planning, content angles and promotional materials.
- Monitor marketing and content performance, prepare reports, and recommend improvements based on audience insights and campaign results.
- Manage multiple projects and stakeholders while ensuring that timelines, deliverables, and brand standards are met.
- Perform other marketing and communications responsibilities as required.
What We're Looking For
- Diploma or degree in Marketing, Communications, Public Relations, Media, Business, or a related field.
- Strong written and verbal communication skills, with the ability to adapt messaging across different audiences and platforms.
- A strong interest in branding, fashion, lifestyle, social media, public relations, and content creation.
- Good understanding of social media platforms and current content formats.
- Strong visual sensibility and the ability to identify content that is relevant, engaging, and aligned with the brand.
- Openness to livestream on social media platforms 3-5 times per week
