What You'll Do Key Responsibilities
- Lead 360 integrated marketing campaigns to bring product launches, limited editions, and core collections to lifethrough bold activations, immersive pop-ups, curated gifting, and buzz-worthy digital content.
- Own the annual Middle East (ME) marketing calendar, aligning brand moments with retail and e-commerce initiatives to deliver memorable consumer experiences.
- Track and analyze campaign performance; continuously refine creative strategy and channel mix to maximize brand impact and ROI.
- Spot cultural trends, scout local artist collaborations, and build partnership opportunities that energize fans and spark cross-platform engagement.
- Grow and manage a high-performing local marketing teamdriving creativity, results, and seamless collaboration with HQ and cross-functional partners.
- Collaborate with global and regional teams to share ME market insights and localize global campaigns with cultural relevance and flair.
- Oversee budget management, campaign rollout, and product/sample forecasting to ensure smooth execution across all touchpoints.
- Cultivate strong relationships with local landlords, malls, and real estate partners to secure premium venues for pop-ups, events, and brand activations.
What We're Looking For Key Requirements
- Bachelor's degree or above in Marketing, Business, Communications, or a related field.
- 810+ years of marketing experience, including at least 3 years in a team leadership role; experience in fashion, entertainment, or consumer goods is highly preferred. Experience working with or within Chinese companies is a strong plus.
- A strategic thinker with a strong creative sensibilityable to turn insights into culturally resonant campaigns for Gen Z and millennial audiences.
- Proven leadership experience in a fast-paced, high-growth environment with the ability to coach and motivate a creative team.
- Strong understanding of UAE and GCC consumer behavior, culture, and social media landscape; hands-on experience in offline activations and omnichannel marketing is essential.
- Cross-cultural mindset and experience working in or with multinational/global teams.
- Exceptional project management skills, capable of driving complex campaigns from ideation to execution.
- Fluency in English and Arabic is required. Mandarin is not mandatory but would be an advantage.
