We are looking for a results-driven
Marketing Manager with strong experience in
Digital Marketing and a proven background in the
Software / IT / Digital Transformation industry. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies.
- Develop and execute a comprehensive Digital Marketing Strategy aligned with business and revenue objectives
- Lead B2B lead generation initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn)
- Own the end-to-end marketing funnel (Awareness MQL SQL Conversion)
- Collaborate closely with Sales, Presales, and Business Development teams to support pipeline growth
- Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, Meta)
- Oversee content strategy focused on software solutions, digital transformation, and enterprise clients
- Monitor and analyze KPIs including CPL, CAC, ROI, conversion rates, and funnel performance
- Manage marketing budgets, forecasting, and reporting
- Coordinate with external agencies, vendors, and freelancers when needed
- Strengthen brand presence and positioning in local and regional markets
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- 7+ years of experience in Digital Marketing, with at least 2 years in a managerial or lead role
- Proven track record of successful marketing strategies and lead generation within the Saudi market
- Mandatory: Previous experience in Software, IT Services, SaaS, or Digital Transformation companies
- Strong experience in B2B marketing and lead generation
- Solid understanding of enterprise sales cycles and complex buyer journeys
- Hands-on experience with:
- Google Ads, LinkedIn Ads, Meta Ads
- SEO / SEM strategies
- Marketing Analytics & Reporting
- Experience using CRM and marketing automation tools (HubSpot, Salesforce, Zoho, or similar)
- Ability to translate data into actionable insights and strategic decisions
- Strong communication, leadership, and stakeholder management skills
