Marketing Manager

Job Summary:

To develop, implement, and manage integrated Marketing and Communication strategies aligned with the overall business objectives. The Marketing Manager will be responsible for driving brand awareness, lead generation, customer engagement, and business growth through effective marketing initiatives, while ensuring optimal utilization of marketing budgets and delivering measurable ROI.

KEY ACCOUNTABILITI

ESStrategic Marketing & Brand Developme

ntDevelop and execute short-term and long-term marketing strategies aligned with business objective

s.Drive brand awareness, market positioning, and customer engagement across all business channel

s.Support business growth initiatives through targeted marketing campaigns and strategic plannin

g.
Marketing Campaign Managem

entPlan, manage, and execute integrated marketing and communication campaigns using the full marketing mix, including digital, social media, events, partnerships, PR, and traditional marketing channe

ls.Ensure campaigns are delivered on time, within budget, and achieve agreed objectiv

es.
Market Research & Competitive Anal

ysisConduct ongoing market research, competitor analysis, and customer trend assessme

nts.Provide regular insights and recommendations to support business decision-making and marketing optimizat

ion.Monitor campaign performance and implement improvements where necess

ary.
Marketing Strategy & Budget Optimiz

ationIdentify key business priorities and translate them into effective marketing strate

gies.Develop annual marketing plans and ensure efficient utilization of marketing bud

gets.Measure and evaluate marketing performance against agreed object

ives.
Budget & P&L Mana

gementManage the Marketing Department budget and ensure expenditure remains within approved l

imits.Monitor marketing investments and maximize return on marketing

spend.Support forecasting and annual budgeting proc

esses.Budget adherence and quality of year-end budget r

eview.
Corporate Communications & Brand St

andardsEnsure consistency and quality across all marketing materials, communication tools, and brand

assets.Manage content development, production quality, and brand compliance across all pla

tforms.Maintain company standards in all internal and external communic

ations.
EXPERIENCE & QUALIF

ICATIONS
Bachelor's Degree in Marketing, Communications, Business Administration, or a relat

ed field.MBA or professional marketing certifications are p

referred.Minimum 5 years of experience in a Marketing Manager or similar leaders

hip role.Proven experience in developing and executing end-to-end marketing strategies and c

ampaigns.Strong experience in brand management, digital marketing, communications, and market

analysis.Experience within the Fitness, Wellness, Sports, Retail, or related industries is p

referred.
SKILLS, KNOWLEDGE &

ABILITIES:
Strong strategic marketing and commerc

ial acumen.Proven experience in developing and executing integrated marketing

strategies.Expertise in digital marketing, social media, content marketing, and lead

generation.Strong analytical and market research ca

pabilities.Budget management and ROI-focused decis

ion-making.Excellent communication, presentation, and stakeholder managem

ent skills.Strong project management and organizatio

nal skills.Creative thinker with the ability to translate business objectives into effective marketing i

nitiatives.Ability to work closely with senior leadership and support overall busin