Marketing Manager- Automative- Tyre

Job Description – Marketing Manager (Automotive Tyres)

Position: Marketing Manager

Industry: Automotive / Tyres & Automotive Spare Parts

Location: Dubai, UAE

Salary: Open / As per experience

Employment Type: Full-time

Job Purpose

We are looking for an experienced and result-oriented Marketing Manager to lead and execute marketing strategies for an automotive tyre business in Dubai. The ideal candidate should have strong experience in brand management, digital marketing, dealer and distributor marketing, product promotions, and market expansion within the automotive or tyre industry.

Key Responsibilities

1. Develop and implement comprehensive marketing strategies to increase brand awareness, market share and revenue.
2. Manage brand positioning, advertising campaigns and promotional activities for tyre products.
3. Plan and execute B2B and B2C marketing campaigns targeting dealers, distributors, retailers, fleet operators and end customers.
4. Build and maintain relationships with international tyre brands, suppliers, distributors and marketing partners.
5. Drive digital marketing initiatives, including SEO, SEM, Google Ads, social media and online lead generation.
6. Plan and coordinate product launches, exhibitions, trade shows, dealer meets and industry events.
7. Develop marketing materials, product catalogues, brochures, presentations and promotional campaigns.
8. Conduct market research and competitor analysis to identify new business opportunities and market trends.
9. Work closely with the sales team to develop dealer engagement programmes and promotional strategies to drive sales.
10. Manage marketing budgets, advertising expenditure and campaign ROI.
11. Monitor campaign performance and prepare regular marketing reports for management.
12. Lead and manage the marketing team, agencies and external vendors.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5–8 years of experience in marketing, preferably within the automotive, tyre, automobile spare parts or aftermarket industry.
• Strong understanding of the UAE automotive market and GCC customer landscape.
• Experience in B2B, B2C, dealer, distributor and trade marketing.
• Proven experience managing digital marketing campaigns and brand promotions.
• Knowledge of tyre products, automotive distribution channels and competitor brands will be an advantage.
• Strong communication, negotiation and presentation skills.
• Excellent leadership, strategic planning and analytical abilities.
• Proficiency in digital marketing tools, CRM and marketing analytics.
• UAE market experience is preferred.

Key Performance Indicators (KPIs)

• Brand awareness and market positioning.
• Lead generation and customer acquisition.
• Dealer and distributor engagement.
• Marketing campaign ROI.
• Growth in tyre sales and market share.
• Digital marketing performance and conversions.

Interested candidates can share their updated CV at:[Confidential Information]