Beside Group is one of the biggest Retail chains in the Middle East. We have a strong family taking care of Premium brands like Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, Longchamp and Aape. .
Our success is powered by our people. Our culture is what makes Beside a fun and rewarding place to work. We encourage our employees to act like entrepreneurs and we are always seeking new ways to amaze the customer.
Marketing Manager will play a pivotal role in developing and implementing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and ultimately increase sales across various channels including retail, e-commerce, and social media platforms and will be essential in achieving our business objectives.
Responsibilities
- Develop and execute comprehensive marketing strategies and campaigns to promote our brands across the Middle East, aligning with business objectives and target audience demographics.
- Collaborate closely with brand partners to ensure marketing activities are in line with brand guidelines and standards across ATL, BTL, Events, OOH and Digital activities.
- Build strong working relationships with existing media and influencers. With the support of marketing team and agencies, ensure seamless execution of media plans from ideation to planning to optimization and performance analysis. Develop long/short term strategies for paid media campaigns through offline and online channels. Contact & negotiate with local media suppliers in order to obtain competitive rates
- Co-lead a team of marketing professionals and provide a mentoring role to more junior team members, supporting them in delivering on their objectives and coaching them in their careers. Working with business stakeholders and peers to ensure the strategy is being delivered.
- Track performance of all marketing campaigns
Qualifications
- University Degree, preferably in marketing
- 8-10 years of marketing experience preferably within lifestyle retail and/or media agency or other relevant industries.
- GCC experience is preferred.
- Well versed with MS Office
- Ability to multi-task
- Strong verbal, written, and organizational skills
