Marketing Manager

Carmen Perfumes is looking for a dynamic and commercially driven Marketing Manager to lead and develop our marketing function in Dubai.

We are seeking a strategic marketing professional with strong expertise in 360° marketing, brand strategy, budget management, CRM, digital & offline marketing, events, and team leadership.

Key Responsibilities

• Develop and execute the overall marketing strategy in line with business objectives and brand positioning.
• Lead 360° marketing activities across digital, offline, retail, CRM, events, activations, and partnerships.
• Develop and manage the annual marketing budget, ensuring effective allocation, cost control, and ROI.
• Lead digital marketing and performance campaigns, including social media, paid media, content, influencers, and e-commerce.
• Develop and execute CRM strategies to improve customer acquisition, engagement, retention, and loyalty.
• Plan and oversee events, product launches, brand activations, exhibitions, and promotional campaigns.
• Ensure consistent brand positioning and customer experience across all channels and branches.
• Lead, develop, and manage the marketing team, setting clear objectives and performance KPIs.
• Establish and monitor team and individual KPIs, ensuring accountability and continuous performance improvement.
• Conduct regular marketing audits and performance reviews, identifying gaps, opportunities, and areas for optimization.
• Analyze campaign performance, customer insights, market trends, and competitors to support data-driven decisions.
• Prepare and present monthly marketing reports, KPIs, budget utilization, and ROI analysis to senior management.
• Collaborate closely with Sales, Operations, E-commerce, and other departments to ensure alignment between marketing initiatives and commercial objectives.
• Manage external agencies, suppliers, influencers, and strategic marketing partners.

Requirements

• 7+ years of proven marketing experience, including experience in a managerial/leadership position.
• Strong track record in 360° marketing and strategic planning.
• Proven experience managing marketing budgets, KPIs, and ROI.
• Strong expertise in digital, offline, retail marketing, CRM, and events.
• Experience leading and developing marketing teams.
• Strong analytical, commercial, and decision-making skills.
• Experience in retail, perfumes, beauty, luxury, fashion, or FMCG is highly preferred.
• UAE/GCC market experience is a strong advantage.
• Excellent communication, negotiation, leadership, and project management skills.