Marketing Manager

Key Responsibilities:

1. Product Strategy & Brand Management

• Develop and implement annual and long-term product/brand strategies aligned with company objectives.
• Define product positioning, target customers, value proposition, and key competitive advantages.
• Develop annual brand plans, marketing plans, and commercial strategies.
• Manage the complete product lifecycle, from registration and launch through growth, maturity, and discontinuation.
• Identify opportunities for new products, line extensions, and portfolio expansion.

2. Sales & Commercial Performance

• Work closely with the Sales team to develop customer acquisition, penetration, and product growth strategies.
• Identify opportunities to increase product distribution, customer coverage, and market penetration.
• Support the development of commercial offers and customer-specific strategies.

3. Market & Competitor Analysis

• Monitor competitor positioning and identify opportunities and threats.

4. New Product Launches

• Lead and coordinate new product launches from pre-launch preparation through commercialization.
• Develop launch plans, timelines, promotional strategies, sales materials, and launch targets.
• Coordinate with Regulatory, Medical, Supply Chain, Finance, Sales, and Principals to ensure launch readiness.
• Monitor launch performance and implement corrective actions to maximize product uptake.

6. Pricing, Margin & Profitability

• Support and recommend appropriate pricing strategies, RSP/MRP, discounts, and commercial terms.
• Monitor product margins and profitability.

7. Marketing & Digital Activities

• Plan and manage product marketing campaigns across relevant traditional and digital channels.
• Coordinate product promotional materials, brochures, presentations, websites, social media, and digital campaigns.
• Work with external agencies and suppliers when required.
• Monitor campaign performance and evaluate effectiveness and ROI.

Qualifications & Experience

• 6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry.
• Minimum 3 years of hands-on Product Management experience is preferred.
• Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment.
• Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning.

How to Apply

• Interested candidates are invited to submit their updated CV to [Confidential Information]