Marketing Manager

Responsibilities:

• Brand Strategy: Set brand objectives for product updates and develop localized strategies that balance long-term brand growth with marketing effectiveness.
• Product Positioning: Refine key selling points and localized messaging based on market trends, competitor activity, user behavior, and campaign data.
• Campaign Planning and Execution: Plan and deliver online and offline campaigns, managing internal teams and external partners from concept development through post-campaign review.
• Data and Business Insights: Track brand health, campaign performance, and user behavior, translating data into actionable insights and recommendations.
• Budget and Performance Management: Plan and allocate budgets, monitor spending and progress, and evaluate campaign effectiveness and ROI.
• Data Infrastructure: Improve data collection, reporting, and analysis processes, working with relevant teams to ensure data quality and accessibility.
• AI Exploration: Explore and pilot AI applications in data analysis, content creation, and workflow improvement.
• Regional Brand Growth: Build marketing resources and develop long-term brand plans for Southeast Asia, working across regions to drive execution.
  

Requirements

• 5+ years of experience in brand marketing, game publishing, strategy and operations, or data-driven marketing.
• Strong strategic thinking and data analysis skills, with the ability to turn insights into clear business and marketing actions.
• Proficient in SQL and Excel experience with Python or data visualization tools is preferred.
• Experience managing budgets, campaign performance, vendors, KOLs, or media partners.
• Strong understanding of global gaming audiences and platforms such as X, Discord, and Reddit. Experience with anime-style, console, or PC games is preferred.
• Hands-on, results-driven, and able to move complex cross-functional projects forward.
• Interested in AI and able to identify practical opportunities to improve analysis, content, and team efficiency.
• Professional fluency in English, with strong cross-cultural communication skills. Southeast Asia experience and familiarity with HoYoverse titles or anime culture are preferred.