Position Summary:
The Manager Integrated Marketing leads the development and execution of the organization's marketing and communication plan, overseeing campaigns, media coverage, digital channels, social media, web development, and promotional materials to enhance brand visibility and drive growth.
- Conduct yearly market research and competitor benchmarking.
- Manage internal and external stakeholders to develop and deliver marketing content and assets.
- Propose and implement innovative approaches to reach target audiences using available tools, channels, and technologies.
- Prepare and analyze comprehensive performance reports on marketing activities, campaign results, and channel effectiveness.
- Monitor, assess, and continuously enhance the effectiveness of marketing channels and activities (digital and offline).
- Identify and attend exhibitions, conferences, and promotional events to promote the organization, identify opportunities, and stay updated on market trends.
- Review and approve all promotional materials to ensure brand consistency, accuracy, and compliance prior to publication/distribution.
- Provide marketing and logistical support for departmental initiatives, events, and recruitment activities.
- Establish and optimize the organization's marketing-facing digital channels and ensure integration with CRM/Marketing Cloud platforms.
- Manage digital channel content and monitor lead generation performance, ensuring proper tracking, reporting, and follow-up alignment.
- Analyze marketing data to identify performance gaps, diagnose issues, and recommend corrective actions to improve outcomes.
- Implement the organization's communication plan aligned with the branding strategy and institutional priorities.
- Ensure consistent application of brand guidelines across all marketing channels and touchpoints.
- Plan, manage, and execute marketing events, exhibitions, and promotional activations in coordination with internal stakeholders.
- Create and manage project plans, timelines, and deliverables for events and campaign activities to ensure on-time execution.
- Develop the department resourcing plan and prepare the required marketing budget in alignment with strategic priorities.
- Lead and manage a multidisciplinary team (digital marketing, social media, web development, design, content, etc.), ensuring performance, accountability, and collaboration, and identify training needs.
Knowledge and Skills
- Strong interpersonal and communication skills, with the ability to work effectively with a wide range of stakeholders in a diverse environment.
- Strong written and verbal communication, presentation, and stakeholder management skills.
- Proven leadership skills with the ability to guide, motivate, and develop a high-performing marketing team.
- Ability to gather data, compile insights, and prepare clear and actionable reports for management decision-making.
- Strong analytical and problem-solving skills, with the ability to translate data into recommendations and performance improvements.
- Strong planning and organizational skills, with the ability to manage multiple priorities, deadlines, and deliverables.
- Ability to manage complex, multi-channel marketing campaigns (digital and offline) from planning through execution and reporting.
- Demonstrated expertise in developing marketing strategies and campaign plans aligned with institutional goals and target audiences.
- Strong knowledge of branding principles, messaging, and the ability to ensure consistent brand implementation across channels.
- Ability to plan, organize, and deliver marketing activations and events (open days, exhibitions, school visits, and promotional campaigns).
- Strong project management skills, including coordination of timelines, resources, and cross-functional teams.
- Ability to supervise, coach, and train employees, including prioritizing, assigning, and monitoring work across multiple functions.
- Ability to foster a cooperative and collaborative work environment across internal teams and external partners.
Understanding of inclusive communication and ethical marketing practices, ensuring compliance with institutional standards and policies.
Experience
A minimum of 4 Years experience as a Marketing Manager.
Education
A bachelor's degree in marketing, business, or management is required; an MBA is preferred.
