Role Summary
The Marketing Manager is a mid-to-senior level role responsible for planning, managing, and executing marketing initiatives across the organization within the training and professional development industry. This individual will oversee brand activation, demand generation, digital campaigns, social media, events, and marketing operations, working closely with the leadership team and external partners to drive business growth and learner acquisition. The ideal candidate brings proven experience in both B2B and B2C marketing, is knowledgeable in CRM platforms — particularly Salesforce — and has a solid track record managing media agencies, vendors, and integrated marketing campaigns in the education, e-learning, or corporate training sector
Responsibilities
- Development and execution of the marketing strategy
- Development of the annual marketing plan and overseeing its execution.
- Plan and execute multi-channel demand generation programs including digital advertising, SEO/SEM, email campaigns, and events.
- Track and report on campaign KPIs, optimizing spend and tactics to maximize ROI.
- Manage the marketing budget, ensuring efficient and accountable allocation of resources.
- Own and optimize the Salesforce CRM ecosystem, ensuring seamless integration between marketing campaigns, lead management, and sales pipeline.
- Manage day-to-day relationships with media agencies, creative agencies, PR firms, and specialist vendors.
- Prepare and communicate clear briefs, timelines, and deliverables to agency and vendor partners, ensuring outputs meet quality and brand standards.
- Plan and execute end-to-end marketing events including industry conferences, training expos, webinars, seminars, workshops, and corporate client events.
- Define and execute the organization's social media strategy across platforms including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Monitor social media performance metrics, manage community interactions, and respond to audience engagement in alignment with brand tone and values.
- Lead paid social media campaigns targeting B2B decision-makers and B2C learners with precision audience segmentation.
- Formulate and execute integrated digital marketing campaigns across SEO, SEM, paid media, email, programmatic, and display advertising.
- Build and maintain scalable marketing operations processes including campaign planning workflows, asset management, and reporting cadences.
- Prepare and present marketing performance reports and campaign updates to senior leadership.
Qualifications
- Bachelor's degree or equivalent experience
- 8+ years of progressive marketing experience, with demonstrated experience managing both B2B and B2C marketing campaigns.
- Experience in the training, e-learning, education technology, or professional development sector is a strong advantage.
- Solid experience in B2B marketing (targeting corporate clients, HR/L&D buyers, procurement) and B2C marketing (direct-to-learner acquisition, retention, and engagement).
- Arabic Language is a big plus.
- Experience in Training industry is a great advantage
