Job Description

We are looking for an experienced Marketing Manager to lead the marketing, branding, digital communications, and public relations activities of a leading Kuwaiti manufacturing company.

The role will be responsible for strengthening the brand across B2B, B2G, and B2C channels, supporting local market growth, and contributing to expansion across regional and international markets.

Key Responsibilities

Develop and execute the overall marketing and branding strategy across Kuwait, GCC, and export markets
Conduct market research, monitor competitors, and identify new market opportunities
Build and maintain relationships with key stakeholders, government entities, industrial customers, partners, and distributors
Strengthen brand presence across retail, industrial, automotive, and other relevant customer channels
Lead digital marketing activities across social media, website, online campaigns, SEO, and digital content
Develop and oversee marketing materials, product catalogs, brochures, technical documentation, promotional materials, and other brand collateral
Plan and execute trade shows, exhibitions, industry events, and regional fairs
Support sales and export teams through lead generation, customer engagement, localized marketing materials, and market-specific campaigns
Lead and develop the in-house marketing and PR team
Work closely with external creative, digital, and print agencies
Monitor marketing performance, provide regular reports to management, and drive continuous improvement
Travel regularly within Kuwait, with occasional regional and international travel as required

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Minimum 5 years of marketing experience, including at least 2 years in a managerial role
Experience in industrial, automotive, lubricants, manufacturing, or oil & gas is preferred but not mandatory
Strong experience in digital marketing and social media
Strong brand management, campaign management, market research, and content development skills
Strong communication and presentation skills in Arabic and English
Strong understanding of the Kuwaiti market, culture, and public-sector environment
Strong relationship-building and stakeholder management skills
Hands-on approach with the ability to both lead the team and contribute directly to marketing activities