Marketing Manager

Role Purpose:

We are looking for a commercially minded Marketing Manager to own our full 360° marketing strategy across online and offline channels, for both B2B and B2C audiences. This role is for a business builder: someone who links every marketing decision to revenue, market share and brand growth, and who can take the business to its next stage of growth.

Key Responsibilities:

Strategy & Business Growth:

• Build and own the annual marketing strategy and plan, aligned with business targets and growth priorities.
• Identify new markets, segments and revenue opportunities, and turn them into clear go-to-market plans.
• Partner with leadership on pricing, positioning, product launches and expansion decisions.
• Translate business goals into measurable marketing KPIs and report on ROI.

360° Marketing (Online & Offline):

• Lead integrated campaigns across digital, social media, search, email, content, PR, events, outdoor and print.
• Drive performance marketing (paid search, paid social, programmatic) to generate qualified leads and sales.
• Oversee website, SEO and marketing automation to improve conversion across the customer journey.
• Plan and deliver offline activations: exhibitions, trade shows, sponsorships, in-store and on-ground events.

B2B Marketing:

• Develop account-based and lead-generation programs that support the sales pipeline.
• Create sales enablement materials: company profiles, proposals, case studies and presentations.
• Work closely with the sales team on lead quality, conversion and key account growth.

B2C Marketing:

• Grow brand awareness, customer acquisition and retention through targeted consumer campaigns.
• Use customer insights and data to build segments, offers and loyalty initiatives.
• Manage the brand voice and customer experience across all touchpoints.

Brand, Budget & Team:

• Protect and strengthen the brand identity across all channels and markets.
• Own the marketing budget and allocate spend to the channels with the best return.
• Lead, coach and grow the marketing team, and manage agencies and suppliers.
• Track market trends and competitor activity, and turn insights into action.

Key Performance Indicators:

• Revenue and pipeline generated or influenced by marketing
• Lead volume, lead quality and cost per lead / acquisition
• Marketing ROI and budget efficiency
• Brand awareness and share of voice
• Customer acquisition, retention and lifetime value
• Digital performance: traffic, engagement and conversion rates

Requirements:

Experience & Education:

• Bachelor's degree in Marketing, Business Administration or a related field; MBA is a plus.
• 8–10+ years of marketing experience, including at least 3–4 years in a management role.
• Proven track record of delivering 360° campaigns across both online and offline channels.
• Hands-on experience in both B2B and B2C marketing.
• Demonstrated results in growing revenue, market share or entering new markets.

Skills & Competencies:

• Strong business acumen: understands P&L, commercial drivers and how marketing creates value.
• Strategic thinker who can also execute and get into the detail.
• Data-driven: confident with analytics, dashboards and performance reporting (e.g. Google Analytics, Meta Business Suite, CRM tools).
• Digital expertise: performance marketing, SEO/SEM, social media, content and marketing automation.
• Leadership: builds high-performing teams and manages agencies effectively.
• Excellent communicator in English; Arabic is an advantage.
• Strong stakeholder management with senior leadership and sales teams.

What Success Looks Like in the First Year:

• A clear, approved marketing strategy with KPIs linked to business targets.
• Measurable growth in qualified leads and marketing-driven revenue.
• A stronger, more consistent brand across all channels.
• An efficient marketing budget with clear ROI reporting.
• A capable, motivated marketing team and a reliable agency network.