Role Overview
The Marketing Manager will be responsible for planning, executing, and continuously improving the organization's marketing activities to support business growth, brand consistency, and market relevance. The role requires close alignment with business objectives, a strong understanding of customer and market dynamics, and the ability to translate complex offerings into clear, credible messaging.
The position involves end-to-end responsibility across planning, execution, governance, and performance measurement, ensuring that marketing initiatives are purposeful, measurable, and aligned with commercial priorities.
Scope Of Responsibilities
Marketing Planning & Direction
- Develop annual and quarterly marketing plans aligned with business goals and revenue targets
- Define target audiences, customer segments, and messaging frameworks
- Ensure marketing priorities reflect business focus areas, market conditions, and capacity
- Review and refine plans based on performance data and market feedback
Brand & Communication Management
- Maintain clarity and consistency of brand identity across all channels and materials
- Oversee messaging, tone of voice, and visual standards across digital and offline platforms
- Ensure all external communication accurately represents the organization's values, capabilities, and positioning
- Support the development of presentations, proposals, and corporate materials as required
Demand Generation & Market Engagement
- Plan and manage campaigns that support lead generation and market visibility
- Work closely with sales and business teams to improve lead relevance and conversion
- Monitor customer acquisition metrics and adjust activities accordingly
- Support market entry, service launches, and expansion initiatives
Digital Marketing & Content
- Oversee website performance, content updates, and user experience optimization
- Guide the creation of content including articles, case studies, email communication, and social media updates
- Ensure digital channels are managed with consistency, quality, and purpose
- Coordinate with internal teams and external partners on content production
Marketing Operations & Partner Management
- Manage relationships with agencies, vendors, designers, and digital partners
- Prepare clear briefs, timelines, and deliverables
- Review quality, relevance, and performance of outsourced work
- Manage the marketing budget with cost discipline and accountability
Performance Tracking & Reporting
- Define marketing KPIs aligned with business outcomes
- Track performance of campaigns, channels, and initiatives
- Prepare structured reports for management review
- Use insights to improve planning, execution, and resource allocation
Candidate Requirements
Professional Experience
- 812 years of experience in marketing roles with increasing responsibility
- Experience in B2B, Engineering, professional services, consulting, or technology-enabled environments
- Exposure to working closely with senior management and commercial teams
- Proven ability to manage multiple workstreams with consistency and attention to detail
Skills & Knowledge
- Strong understanding of marketing planning, brand management, and digital channels
- Ability to connect marketing activities to business objectives and outcomes
- Comfortable working with data, metrics, and performance dashboards
- Strong written and verbal communication skills
Personal Attributes
- Structured and methodical approach to work
- High level of professionalism and accountability
- Comfortable operating in environments requiring judgment and prioritization
- Quality-driven, with attention to clarity and execution
What The Role Offers
- Broad exposure across brand, growth, and market engagement activities
- Direct involvement in business-critical initiatives
- Opportunity to build long-term, scalable marketing practices
- Competitive compensation aligned with experience and scope
