*** Events and Exhibition experience is a must***
To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events This role will be expected to engage with key stakeholders across the events within the portfolio.
Accountabilities:
- Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns
- Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
- Forecast and monitor entire budget, marketing timeline and media plan
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
Qualifications:
- Strategy creation and critical path analysis
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Experience managing the production of mobile apps and online registration systems
- People management
- Website user experience
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
