Role Overview
The Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group's portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts.
You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion.
The role requires a balance of strategic thinking and on-the-ground execution.
Key Responsibilities:
Brand Strategy & Development
- Develop and execute brand strategies and positioning for new and existing F&B concepts
- Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance
- Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints
Marketing & Campaign Management
- Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review
- Drive sales growth through targeted, data-informed marketing initiatives
- Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives
Social Media & Content
- Lead social media strategy, content direction, and audience engagement across platforms
- Ensure content reflects brand tone, positioning, and customer insight
- Monitor performance metrics and optimize content and campaigns accordingly
Packaging & Brand Assets
- Develop packaging concepts that reflect brand identity while meeting operational and cost considerations
- Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility
New Concept Launch & Scaling
- Support the launch of new F&B concepts, including branding, packaging, and go-to market plans
- Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models
- Adapt marketing strategies as brands expand across locations and markets
Cross-Functional Collaboration
- Work closely with operations, supply chain, and leadership teams to align marketing with business realities
- Manage multiple brands simultaneously until each is fully established and structured
Requirements
Experience & Qualifications
- Proven experience in F&B marketing, preferably within fast food or fast-casual brands
- Demonstrated track record of driving sales growth through effective marketing strategies
- Experience building and launching new F&B concepts, including branding, packaging, and launch planning
- Strong understanding of digital marketing, social media platforms, and content ecosystems
Job Requirements:
- Strong brand strategy and positioning expertise
- End-to-end campaign management across digital and offline channels
- Ability to manage outsourced creative and branding partners
- Practical understanding of packaging development and operational constraints
- Comfortable managing early-stage brands and supporting rapid growth and expansion
- Highly organized, able to multitask across multiple brands and priorities
Personality & Work Style
- Fast-paced, creative, and execution-driven
- Strong leadership and communication skills with a collaborative approach
- Energetic, resourceful, and hands-on when needed
- Comfortable operating in dynamic, growth-stage environments
