Marketing Manager - F&B

C2i a subsidiary of Aldar Retail Management is a forward-thinking holding company redefining the future of Hospitality, Retail, and Lifestyle destinations. Through innovation, strategic partnerships, and purpose-driven initiatives, we develop vibrant communities and pioneering concepts that include co-working, retail, and fine-dining ventures.

Job Purpose

The Marketing Manager leads the marketing strategy and execution across a portfolio of luxury F&B brands. The role requires a strategic marketer with experience managing multiple brands, agencies, budgets and cross-functional stakeholders.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans for multiple luxury F&B brands.
• Create integrated marketing plans covering digital, social media, PR, influencer marketing, partnerships, CRM, activations and events.
• Manage and oversee external creative, media, PR, digital and production agencies to ensure quality execution and ROI.
• Plan, manage and monitor marketing budgets, forecasts and campaign spend.
• Analyse campaign performance, customer insights and market trends to optimise marketing effectiveness.
• Lead seasonal campaigns, new menu launches, restaurant openings and promotional initiatives.
• Ensure consistent brand positioning and customer experience across all touchpoints.
• Work closely with Operations, Commercial, Finance and Creative teams to align marketing with business objectives.
• Identify partnership and collaboration opportunities to enhance brand visibility.

Experience & Skills

• 7–10 years of marketing experience, preferably within luxury hospitality, F&B, retail or lifestyle brands.
• Proven experience managing multiple brands simultaneously or working within a marketing/creative agency.
• Strong understanding of digital marketing, social media, PR, influencer marketing and brand management.
• Experience managing agencies, suppliers and production partners.
• Strong commercial mindset with experience managing marketing budgets and measuring ROI.
• Excellent project management and stakeholder management skills.
• Strong presentation, communication and leadership abilities.
• Bachelor's degree in marketing, Business or a related field.