Marketing Manager- FMCG Industry Experience

Company Description The SEKEM Group, founded in 1977, is a leading producer, processor, and marketer of organic and biodynamic groceries, dried foods, textiles, and natural pharmaceuticals in Egypt, the wider Arab region, and international markets. Organized as a holding company with several firms and a strong NGO branch, SEKEM integrates economic success with social engagement and human development. Its NGOs support scientific, cultural, and social initiatives, including a school, vocational training center, and medical clinic through the SEKEM Development Foundation. SEKEM introduced biodynamic farming to the Arab region and continues to promote sustainable agriculture through the Egyptian Biodynamic Society and the Centre for Organic Agriculture in Egypt. With more than 2,000 employees and over 800 associated farms cultivating 6,500 acres, SEKEM is a national market leader in herbal teas, with headquarters in Cairo, Egypt.

Role Description The Marketing Manager – FMCG Industry Experience will lead the development and execution of marketing strategies for SEKEM's fast-moving consumer goods portfolio, ensuring strong brand positioning and market growth. This full-time, on-site role in Cairo, Egypt involves overseeing brand management, planning and implementing campaigns across traditional and digital channels, and coordinating product launches and promotions. The Marketing Manager will analyze market trends, consumer insights, and competitive activity to inform pricing, packaging, distribution, and communication strategies. Day-to-day tasks include managing marketing budgets, collaborating with sales, production, and R&D teams, guiding creative development with internal and external partners, and monitoring performance metrics to optimize campaigns. The role also includes mentoring marketing team members and ensuring alignment with SEKEM's values of sustainability, social responsibility, and human development.

Qualifications

• Proven experience in FMCG marketing and brand management, including development and execution of integrated marketing plans.
• Strong skills in market research, consumer insight analysis, and competitive benchmarking to drive data-informed decisions.
• Experience with digital marketing tools and channels, including social media, content marketing, and performance tracking.
• Ability to manage budgets, timelines, and cross-functional projects, ensuring efficient campaign delivery.
• Excellent written and verbal communication skills, with the ability to craft clear brand messages and presentations.
• Demonstrated leadership capabilities, including team management, coaching, and stakeholder collaboration.
• Bachelor's degree in Marketing, Business Administration, or a related field; a postgraduate degree or MBA is an advantage.
• Previous experience in the Egyptian or regional FMCG market; exposure to organic, sustainable, or ethical brands is a plus.
• Strong analytical and problem-solving skills, with proficiency in MS Office and familiarity with marketing analytics tools.