Marketing Manager

At Genius we are hiring a Marketing Manager for a leading Retail/Sports conglomerate.

Location Dubai

We are seeking a commercially elite, omnichannel-focused Marketing Manager to lead full-spectrum marketing transformation across the GCC. The role focuses on:

Commercial Growth & Omnichannel Strategy

Develop and execute integrated GCC-wide marketing strategies that drive profitable growth across retail and digital channels. Deliver country-specific plans while ensuring regional brand consistency and operational excellence.

Own and improve key commercial performance indicators, including:

• Revenue GrowthCore Functional Responsibilities
• Gross Profit (GP)
• Store Footfall
• Transactions
• Units per Transaction (UPT)
• Average Transaction Value (ATV)
• Customer Acquisition Cost (CAC)
• Return on Advertising Spend (ROAS)
• Conversion Rate
• Customer Retention
• Ecommerce Revenue
• Market Share

Retail Marketing & Store Performance

Develop marketing initiatives that directly increase retail traffic and in-store transactions through highly targeted commercial campaigns.

Lead the planning and execution of:

• Seasonal campaigns
• New store openings and product launches
• Promotional calendars
• Retail activations and experiential marketing
• Loyalty and customer engagement programmes
• Tourist and customer segmentation strategies

Ensure marketing investment is directly linked to measurable commercial outcomes and retail performance.

Ecommerce & Digital Growth

Lead the regional ecommerce strategy to accelerate online sales, improve customer experience, and increase digital profitability.

Oversee:

• Performance Marketing
• Paid Media
• CRM and Customer Lifecycle Marketing
• Email and SMS Marketing
• SEO and Organic Growth
• Marketplace Expansion
• Conversion Rate Optimisation (CRO)
• Customer Journey Optimisation

Partner closely with Buying, Merchandising, Ecommerce, and Commercial teams to align product priorities, promotional activity, and inventory with customer demand.

Social Media & Community Leadership

Develop and execute an integrated regional social media strategy that strengthens brand relevance while driving measurable business outcomes.

Lead marketing across:

• Instagram
• TikTok
• Snapchat
• YouTube
• Influencer Marketing
• Creator Partnerships
• Community Engagement

Define content strategies that reinforce Geekay's authority across:

• Gaming
• Anime
• Collectibles
• Pop Culture
• Gifting
• Family Entertainment

Measure success through:

• Audience Growth
• Reach
• Engagement
• Community Development
• Customer Acquisition
• Social Commerce
• Revenue Attribution

Brand Transformation

Lead the strategic evolution of the Geekay brand from a specialist gaming retailer into a leading regional destination for gaming, collectibles, anime, gifting, entertainment, and lifestyle.

Build long-term brand equity by strengthening customer perception, enhancing cultural relevance, and creating differentiated customer experiences that support sustained commercial growth.

Leadership & Cross-Functional Collaboration

Provide strategic leadership to regional marketing teams while fostering a high-performance culture focused on innovation, accountability, and execution excellence.

• Collaborate closely with Retail Operations, Ecommerce, Buying, Merchandising, Commercial, CRM, Finance, and Executive Leadership to ensure marketing strategies are fully aligned with business objectives and deliver measurable impact across all customer touchpoints.