Marketing Manager (Lubes)

JOB PURPOSE:

The Marketing Manager (Lubricants) is responsible for delivering marketing initiatives that support growth, brand
equity, and commercial performance of the Lubricants portfolio across retail and commercial channels. The role
focuses on executing approved marketing strategies, strengthening product positioning, enhancing customer
value propositions, and delivering campaigns that drive penetration, volume, and customer loyalty.
Reporting into the Team Leader, the role works closely with Sales, Retail Operations, Commercial teams, and
agency partners to ensure marketing activities are operationally aligned with business objectives. The position
supports decisionu2011making by preparing insights, performance updates, and recommendations, and may present
findings and campaign results to VPu2011level stakeholders within defined forums.

KEY ACCOUNTABILITIES

Lubes Marketing Strategy Execution

u2022 Execute approved marketing strategies for the Lubricants portfolio across retail and commercialsegments, in line with overall marketing and business direction.
u2022 Translate Lubes business priorities into structured annual plans and campaign briefs with clear targetsand deliverables.
u2022 Identify and implement growth actions to increase penetration, purchase frequency, and customerlifetime value within defined scope.
u2022 Support volume growth, premiumization, and product mix objectives through targeted andexecutionu2011focused marketing initiatives.
u2022 Ensure Lubes marketing activities remain aligned with broader retail, commercial, and brand strategies.

Brand & Product Value Proposition Delivery

u2022 Execute customer value propositions for Lubricants based on consumer insights, vehicle needs, andusage behavior.
u2022 Ensure consistent application of brand guidelines, product messaging, and positioning across all Lubescommunications.
u2022 Translate technical product features into clear, customeru2011relevant benefits and marketing narratives.
u2022 Support product differentiation through effective articulation of benefits, reasonsu2011tou2011believe, and qualitycredentials.
u2022 Apply a customeru2011centric, performanceu2011driven mindset across all Lubes marketing initiatives.

Campaign Planning & Delivery

u2022 Plan and deliver Lubes marketing campaigns across digital, inu2011store, trade, CRM, and traditionalchannels.
u2022 Coordinate closely with Retail, Sales, and Operations teams to ensure campaigns are operationallyfeasible and effectively implemented.
u2022 Support fullu2011funnel campaign execution from awareness to conversion and repeat purchase.
u2022 Assist in the development and rollout of promotional mechanics, offers, and trade activations.
u2022 Ensure campaigns are delivered on time, within budget, and in line with agreed quality standards.

Performance Analysis & Optimization

u2022 Track and analyze campaign performance, sales uplift, and customer response against defined KPIs.
u2022 Prepare insights, reports, and recommendations to support optimization of marketing effectiveness andROI.
u2022 Develop performance dashboards and summaries for review with the Team Leader and VPu2011levelstakeholders.
u2022 Leverage customer data, research, and analytics to refine targeting, messaging, and channel mix.
u2022 Conduct postu2011campaign evaluations and incorporate learnings into future execution.

Stakeholder & Agency Coordination

u2022 Collaborate with internal stakeholders including Sales, Retail Operations, Commercial, Digital, andCRM teams to ensure aligned execution.
u2022 Act as the dayu2011tou2011day marketing contact for Lubesu2011related initiatives within assigned scope.
u2022 Coordinate with creative, media, and digital agencies to deliver campaigns in line with briefs andtimelines.
u2022 Monitor agency outputs to ensure alignment with objectives, budgets, and brand standards.
u2022 Escalate risks, issues, and recommendations to the Team Leader as required.

Budget & Governance Support

u2022 Manage allocated Lubes marketing budgets within approved limits and governance frameworks.
u2022 Tracks spend against performance outcomes to support efficient investment decisions.
u2022 Ensure compliance with internal marketing, procurement, and financial policies.
u2022 Support forecasting and budget planning activities for Lubes marketing initiatives.
u2022 Apply disciplined planning, execution, and reporting across all marketing activities.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

u2022 Bacheloru2019s degree in marketing, Business Administration, or a related discipline

Minimum Experience & Knowledge & Skills

u2022 8 years of marketing experience with a strong focus on campaign management and execution
u2022 Experience in retail, services, FMCG, or consumer-focused industries
u2022 Proven ability to manage integrated marketing campaigns across multiple channels
u2022 Experience working with agencies and cross-functional internal teams
u2022 Strong commercial and customeru2011centric mindset
u2022 Ability to translate insights into actionable marketing initiatives
u2022 Analytical skills with experience in performance tracking and optimization
u2022 Strong planning, execution, and followu2011through capabilities
u2022 Effective communication and stakeholder management skills
u2022 Creative thinking with a focus on practical execution and results