Marketing Manager

Employer Overview

A growing company in the dental and medical devices industry, specializing in dental products and accessories for dental implants, prosthetics, and related treatments. The company is expanding its presence and building strong marketing and commercial capabilities to serve dental professionals and healthcare providers.

Job Summary

We are looking for a builder, not only an administrator.

The ideal candidate has personally participated in taking a new dental, medical, or healthcare brand from concept or early stage to market and understands the challenges of building brand awareness, marketing infrastructure, processes, and commercial support from the beginning.

The candidate should be comfortable executing personally during the early stage while also having the leadership capability to build and manage a professional marketing team as the business grows.

Key Responsibilities

• Build the Marketing Department from the ground up, including structure, processes, workflows, tools, KPIs, budget, and future team requirements.
• Develop and execute the overall marketing strategy, annual plan, and budget aligned with commercial objectives.
• Lead the development of the new brand from early stage through positioning, market entry, launch, and growth.
• Develop brand positioning, value proposition, messaging, customer segmentation, and competitive differentiation.
• Develop and execute Go-to-Market strategies and product launch plans.
• Lead Product Marketing and translate technical and clinical product features into compelling customer value propositions.
• Personally execute key marketing activities during the initial stage.
• Build and manage the digital marketing ecosystem, including website, social media, content, advertising, lead generation, CRM integration, and analytics.
• Develop marketing and sales-support materials including catalogues, product materials, presentations, campaigns, distributor tools, and launch materials.
• Develop marketing programs supporting distributors, sales teams, and market expansion.
• Plan and manage exhibitions, conferences, workshops, product launches, and industry events.
• Conduct market, customer, and competitor analysis and translate insights into actionable initiatives.
• Work closely with Sales & Business Development to generate qualified opportunities and support commercial growth.
• Coordinate with Product, Technical, Clinical/Scientific, and Regulatory teams to ensure marketing communication and claims are accurate and compliant.
• Select, manage, and evaluate agencies, designers, content creators, digital partners, and other external suppliers.
• Establish and monitor marketing KPIs, lead generation, campaign effectiveness, budget utilization, and ROI.
• Recruit, train, and develop the future marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a relevant field.
• 7+ years of progressive marketing experience.
• Proven hands-on experience building or launching a new brand from an early stage.
• Direct experience developing a brand from the ground up, including strategy, positioning, launch, market entry, and growth.
• Dental, Medical Devices, Healthcare, or closely related industry experience is strongly preferred.
• Brand Management.
• Product Marketing.
• Go-to-Market Strategy.
• Product Launches.
• Digital Marketing.
• Content Strategy.
• Lead Generation.
• CRM.
• Marketing Analytics.
• B2B and distributor/channel marketing.
• Healthcare marketing.
• Strong strategic thinking.
• Hands-on execution mindset.
• Strong leadership and team-building capabilities.
• Project management skills.
• Strong analytical and decision-making skills.
• Excellent communication skills.
• Ability to build marketing processes, systems, and teams.
• Strong agency and external-partner management skills.