Job Purpose:
To plan, execute, and manage all marketing activities for the assigned destination (O West), ensuring full alignment with the approved marketing strategy and budget, while driving brand awareness, supporting sales performance, and strengthening market positioning through effective ATL and BTL initiatives.
Responsibilities:
- Implements O West marketing plans including marketing events, promotions, and new projects campaigns ensuring that execution supports driving sales targets.
- Oversees the issuance of marketing materials, including brochures and presentations ensuring timely delivery of outcomes.
- Oversees and develops marketing campaigns to increase the awareness of the brand and support the sales team in achieving the sales targets.
- Managing marketing researches, competitive Analysis, SWOT Analysis & market studies.
- Responsible for offices branding & giveaways.
- Directs the development and execution of marketing communications initiatives including and not limited to ATL & BTL campaigns.
- Manages and prepare all related marketing materials for the assigned destination.
- Evaluates marketing campaigns executed to decide its effectiveness in achieving the targeted sales.
- Ensures development of new communication campaigns and programs aimed and creating brand growth and loyalty.
Knowledge, Skills and Experience:
- Bachelor degree in Mass Communication or Business Administration, MBA is a plus
- 710+ years of marketing experience, preferably in real estate.
- Strong experience managing ATL & BTL campaigns and marketing events.
- Solid background in brand management and marketing communications.
- Proven ability to analyze market data and evaluate campaign ROI.
- Excellent communication, creativity, and project management skills.
- Fluent in both Arabic & English
- Proficient in Microsoft Office, Excel, Word and Outlook
Skills and Competencies:
- Strategic marketing planning
- Campaign management & execution
- Market research & competitive analysis
- Brand management
- Budgeting & cost control
- Leadership, Strong communication & presentation skills
- Stakeholder management
- Results-driven mindset
