The ideal candidate will be responsible for developing and executing the company's overall marketing strategy, managing marketing operations across all channels, and leading the marketing team to achieve business objectives. The candidate must have strong experience in digital and offline marketing, exceptional analytical skills, and the ability to drive brand growth in a competitive market.
Responsibilities
- Develop and oversee the execution of the company's comprehensive marketing strategy.
- Manage advertising campaigns across all digital platforms (Google, Meta, TikTok, Snapchat, etc.).
- Lead and execute traditional marketing initiatives such as events, print materials, exhibitions, and outdoor advertising.
- Analyze marketing performance data and implement improvements to optimize results.
- Manage and mentor the marketing team (designers, photographers, marketers, etc.).
- Oversee the marketing budget and monitor all associated expenses.
- Develop creative content aligned with brand objectives and communication strategy.
- Monitor market trends and competitors to identify opportunities for market share growth.
- Collaborate with other departments (Sales, Operations, Customer Service) to ensure alignment and achieve business goals.
- Prepare and present regular performance reports to senior management.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 35 years of experience in marketing, preferably within the automotive industry.
- Strong expertise in digital marketing tools and strategies, including:
- Google Ads
- Social Media Advertising
- SEO / SEM
- Email Marketing
- Marketing Automation
- Data Analytics & Reporting
- Solid understanding of offline and field marketing strategies.
- Strong leadership skills with the ability to manage and develop a team.
- Excellent analytical skills and ability to make data-driven decisions.
- Creative thinking and the ability to generate innovative marketing ideas.
