Marketing Manager

On behalf of our client, we are looking for a hands-on, creative Marketing Manager to lead marketing strategy and execution across the Restaurants, Confectionery, Catering, and other business divisions in Kuwait.

As Marketing Manager, you will own the full marketing mix from strategy and brand direction to digital, social media, in-store, and campaign execution, while managing a team and working closely with agencies, Operations, Sales, and Procurement. This is a hands-on role combining strategic thinking with practical, creative execution to deliver measurable business results.

Key Responsibilities:

• Develop and execute the annual marketing strategy and calendar across all business divisions
• Oversee digital and social media strategy, campaigns, and performance
• Manage in-store, delivery app, and offline marketing execution (POS, signage, branch launches, activations)
• Lead loyalty and customer engagement initiatives, including CRM and retention campaigns
• Plan and manage integrated campaigns from concept through post-campaign reporting
• Maintain brand consistency and provide creative direction across all touchpoints
• Manage and develop a team (Social Media Manager, Marketing Executive, Graphic Designer)
• Manage agency and supplier relationships, negotiating cost and value
• Own the marketing budget and report on ROI, KPIs, and campaign performance

Skills & Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field
• 10 years of marketing experience in Kuwait, ideally within F&B, retail, hospitality, or FMCG
• Strong understanding of the Kuwait market and local consumer behavior
• Highly creative and commercially minded, with strong campaign planning and execution skills
• Experience managing marketing teams and external agencies
• Strong analytical skills, connecting marketing activity to business results
• Excellent communication, presentation, and negotiation skills