Position Overview
We are seeking an experienced and results-driven Marketing Manager with a strong background in real estate development to execute strategic marketing initiatives across residential and commercial developments. The ideal candidate will have a deep understanding of the real estate development lifecycle, property marketing, lead generation, branding, sales enablement and digital marketing strategies that drive project awareness, customer acquisition and revenue growth.
The Marketing Manager will collaborate closely with development, sales, design, and external agency partners to create compelling campaigns that position projects effectively in the market and support business objectives.
Key Responsibilities
Strategic Marketing & Brand Management
- Develop and implement comprehensive marketing strategies for real estate development projects from pre-launch through project completion
- Build and maintain strong project and corporate brand positioning aligned with company objectives
- Conduct market research, competitor analysis and customer segmentation to identify opportunities and market trends
- Lead the strategic planning and execution of marketing campaigns for property launches, ensuring strong market entry and lead generation
- Coordinate launch events, project unveilings, investor presentations, roadshows, and promotional activities
- Ensure consistency across all project marketing materials and customer touchpoints
- Oversee budgets, timelines and quality control for all marketing initiatives
- Negotiate contracts and ensure efficient utilization of marketing resources
Digital Marketing & Lead Generation
- Manage digital marketing campaigns across search, social media, display advertising, email marketing and property portals
- Optimize lead generation funnels and customer acquisition strategies
- Monitor campaign performance, website analytics, and conversion metrics to maximize ROI
- Oversee content development for websites, social media channels, and digital advertising campaigns
Sales Enablement
- Partner with sales teams to develop tools and materials that support customer engagement and conversion
- Create sales presentations, brochures, project fact sheets and investor materials
- Monitor lead quality, sales performance and customer feedback to refine marketing strategies
- Support CRM management and lead nurturing initiatives
Market Intelligence & Reporting
- Track industry trends, consumer behaviour and competitor activities
- Prepare regular reports on campaign performance, lead generation, sales support activities and marketing ROI
- Provide strategic recommendations based on data analysis and market insights
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field
- 5–10+ years of marketing experience, with significant exposure to real estate development, property marketing, or real estate investment sector
- Proven experience marketing residential and commercial development
- Demonstrated success in managing project launches and integrated marketing campaign
- Experience working closely with sales teams and external marketing agencies
- Fluency in Russian or other languages is advantageous
Technical Skills
- Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tool
- Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing
- Proficiency in Microsoft Office and presentation tool
- Familiarity with design and content management platforms is advantageous
Core Competencies
- Strategic thinking and planning
- Brand development and positioning
- Real estate market knowledge
- Campaign management
- Lead generation and conversion optimization
- Budget management
- Stakeholder management
- Strong communication and presentation skills
- Analytical and data-driven decision-making
- Project management and multitasking
