Location: Dubai, UAE
Experience:Minimum 3 years of UAE/Dubai Real Estate Marketing experience
Managerial experience in real estate industry is mandatory
Employment Type: Full-Time
Hills and Bay Real Estate is looking for an experienced, strategic and results-driven Marketing Manager to lead our marketing function, strengthen our brand presence and drive sustainable digital growth in the Dubai real estate market.
The ideal candidate must have a minimum of 3 years of hands-on marketing experience within the Dubai/UAE real estate industry, along with at least 3 additional years of professional experience in the UAE.
This is a senior, hands-on role for someone who can take complete ownership of marketing strategy, branding, digital marketing, content, CRM, lead management and team performance.
Key Responsibilities
- Develop and execute the company's overall marketing, branding and digital growth strategy.
- Lead and manage the Content Creator, Photographer/Videographer and other marketing resources.
- Build and strengthen the Hills and Bay Real Estate brand across digital and offline channels.
- Maintain strong knowledge of the Dubai real estate market, major developers, projects, communities and current market trends.
- Develop strategies to increase brand awareness, online visibility, engagement and organic growth.
- Manage and grow the company's presence across Instagram, Facebook, TikTok, YouTube and LinkedIn.
- Develop and implement effective social media and content strategies based on platform algorithms and audience behaviour.
- Manage and continuously improve the company's website, content, user experience, SEO and overall online presence.
- Develop and implement SEO, Google Search and Google marketing strategies.
- Plan, manage and optimise Meta Ads, Google Ads and other paid digital campaigns, with a strong focus on lead quality, conversions and ROI.
- Develop content strategies covering property listings, off-plan projects, market updates, investment opportunities, developer projects, company branding and personal branding.
- Manage the company's CRM and lead management system, ensuring proper lead distribution, follow-up, status updates, data accuracy and reporting.
- Monitor lead quality, lead performance, conversion rates and sales-team follow-up to ensure marketing-generated leads are effectively managed.
- Track and analyse website traffic, social media performance, campaign results, CPL, conversion rates and overall marketing ROI.
- Analyse competitors and identify new marketing opportunities, platforms, trends and strategies.
- Plan and execute marketing campaigns for new launches, off-plan projects, open houses, exhibitions and company events.
- Coordinate with developers, property portals, photographers, videographers, agencies and external marketing partners.
- Prepare regular marketing performance reports and provide actionable recommendations to management.
- Establish marketing KPIs and ensure the marketing team consistently delivers against agreed targets.
- Take full ownership of the company's marketing function and continuously improve processes, performance and results.
Candidate Requirements
Mandatory Requirements:
- Minimum 6 years of total professional experience in the UAE.
- Minimum 3 years of hands-on marketing experience specifically within the Dubai/UAE real estate industry – mandatory.
- Candidates without 3 years of UAE real estate marketing experience will not be considered.
- Strong knowledge of Dubai's real estate market, major developers, projects and communities.
- Proven experience managing and leading a marketing/content team.
- Strong hands-on knowledge of:
- SEO
- Google Ads / Google Marketing
- Meta Ads
- Social Media Marketing
- Social Media Algorithms & Organic Growth
- Content Strategy
- Website Management
- CRM & Lead Management
- Marketing Analytics & Reporting
- Proven ability to generate and manage quality real estate leads, not just lead volume.
- Strong understanding of CRM processes, lead distribution, follow-up and sales conversion.
- Experience measuring CPL, ROI, conversion rates, campaign performance and marketing KPIs.
- Strong analytical, creative, strategic and organisational skills.
- Excellent leadership, communication and stakeholder-management skills.
- Ability to work independently and take complete ownership of the company's marketing function.
- Strong understanding of the UAE business and real estate environment.
- What We Are Looking For
We are not looking for a Lead Generation Specialist or Social Media Manager.
We are looking for a Marketing Manager who can own the complete marketing function — from strategy and branding to content, digital advertising, SEO, website, CRM, lead management, analytics and team leadership.
The ideal candidate should be able to think strategically, execute hands-on, manage a team and directly contribute to the long-term growth of Hills and Bay Real Estate.
