Marketing Manager - Real Estate

Marketing Manager – Real Estate

Location: Dubai, UAE

Employment Type: Full-Time

Industry: Real Estate

About the Role

We are looking for an experienced Digital Marketing Manager with strong UAE real estate experience to lead our complete digital marketing function.

The ideal candidate should have a minimum of 4 years of hands-on experience in real estate marketing, including at least 2 years in a managerial/team-lead role.

This is a 360° digital marketing leadership position. The candidate will be responsible for leading the marketing team, generating qualified real estate leads, managing SEO and website performance, overseeing paid advertising, content, CRM and analytics, and continuously improving marketing performance.

Key Responsibilities

1. Team Leadership & Management

Lead and manage the digital marketing team.

Assign responsibilities, set targets and monitor team performance.

Manage and coordinate content, design, performance marketing, SEO and other marketing resources.

Conduct regular performance reviews and ensure timely execution of campaigns.

Develop marketing SOPs, workflows and processes.

Train and mentor team members.

2. Lead Generation & Performance Marketing

Develop and execute lead-generation strategies for real estate projects and properties.

Manage and optimize Meta Ads, Google Ads and other paid marketing channels.

Generate high-quality buyer, seller and investor leads.

Monitor and optimize CPL, lead quality, conversion rate, ROAS and overall campaign ROI.

Develop landing pages, funnels, retargeting and lead-nurturing strategies.

Work closely with the sales team to improve lead response, follow-up and conversion.

3. SEO

Develop and execute the company's SEO strategy.

Manage on-page and off-page SEO activities.

Conduct keyword research focused on Dubai real estate.

Improve organic rankings, website traffic and qualified organic leads.

Monitor Google Search Console, Google Analytics and SEO performance.

Develop SEO content strategies and coordinate with content writers.

4. Website Management

Take ownership of the company's website and digital presence.

Manage website content, landing pages and property/project pages.

Work with developers/designers to improve website UX, speed and conversion.

Implement SEO and conversion optimization strategies.

Track website traffic, user behavior and lead-generation performance.

5. 360° Marketing

Develop and execute complete 360° digital marketing campaigns.

Oversee social media strategy and content calendars.

Coordinate creative production, videos, reels and property campaigns.

Manage email, WhatsApp and CRM marketing where applicable.

Support property launches, developer campaigns, events and roadshows.

Conduct competitor and market analysis.

Build strong digital branding for the company.

Required Experience

Minimum 4 years of Digital Marketing experience within Real Estate.

Minimum 2 years of experience in a managerial/team-lead position.

Strong experience in Dubai/UAE real estate marketing.

Proven experience leading and managing a marketing team.

Hands-on experience with lead generation and performance marketing.

Strong knowledge of SEO and website management.

Strong knowledge of Meta Ads and Google Ads.

Experience with CRM, analytics and marketing automation.

Understanding of real estate buyer/investor lead funnels.

Strong understanding of off-plan and secondary-market real estate marketing.