Marketing Manager

Redefining Sustainability | Innovating for the Future | Creating a Lasting Impact

Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies. We specialize in providing dedicated sustainable greenery across Red Sea Global s destinations ensuring careful integration of new species with local flora.

As a subsidiary, Botanica benefits from shared strategic goals and collaborative initiatives within the Red Sea Global group of companies, enhancing our ability to serve our clients effectively.

Spanning over 1 million square meters, driving our planet-first approach to sustainability. Since 2020, we have cultivated over 5 million plants, with an ambitious goal of 30 million by 2030, shaping the natural landscapes of The Red Sea & Amaala. With a team of passionate professionals—40% from the local community—and an unwavering commitment to ecological harmony, we are pioneering new global benchmarks in sustainable development.

Why Join Us

• Sustainability at Scale: Be part of a project that's transforming landscapes and preserving biodiversity.
• Innovate & Grow: Work with industry experts in a fast-evolving environment.
• Global Recognition: Join a company shaping the future of sustainable tourism and development.
• Work in a Natural Paradise: Contribute to world-class projects in breathtaking locations.

Role Overview:

The Social and Marketing Manager will play a crucial role in driving the online presence and brand identity of Botanica Nursery through strategic social media and marketing initiatives. This position will focus on creating and executing bilingual content, managing the brand's social media channels, and collaborating closely with various internal teams to support the overall marketing strategy. The ideal candidate will have a strong social media background, creative problem-solving skills, and the ability to work cross-functionally to build and strengthen relationships with followers.

Key Responsibilities:

• Build, launch, and manage Botanica Nursery's social media presence across multiple platforms.
• Develop and execute content strategies, including bilingual content, that align with the brand's voice and marketing goals.
• Monitor, engage, and respond to community interactions on social media channels, including comments and direct messages.
• Support on-ground marketing efforts, ensuring seamless integration between digital and physical brand experiences.
• Collaborate with the Digital Marketing team, Destination brand teams, PR & Communications, Travel Trade, and Residential teams to ensure a cohesive and effective marketing strategy.
• Analyze social media performance, using insights to drive improvements and optimize engagement, reach, and sentiment.

Desired Skills & Qualifications:

• Proven experience in social media management, marketing, or a similar role.
• Strong understanding of digital marketing and social media platforms
• Excellent bilingual communication skills (English/Arabic preferred).
• Strong organizational skills with attention to detail.
• Creative thinker with the ability to produce compelling content.
• Experience working in a collaborative, fast-paced environment.
• Ability to monitor trends and apply insights to improve engagement strategies.