Job Summary
We are seeking an experienced Marketing Manager – Religious Tourism to develop and execute strategic marketing initiatives for Hajj and Umrah programs. The role will focus on driving sales growth, increasing brand awareness, generating qualified leads, and strengthening customer acquisition through digital marketing, partnerships, and performance-driven campaigns.
Key Responsibilities
- Develop and execute annual marketing strategies for Hajj and Umrah programs.
- Manage digital marketing campaigns across Meta, Google, and social media platforms.
- Drive lead generation, customer acquisition, and booking growth.
- Build and maintain relationships with agents, sub-agents, and strategic partners.
- Oversee social media, content creation, branding, and promotional materials.
- Monitor campaign performance, ROI, and lead-generation metrics.
- Conduct market research and competitor analysis.
- Collaborate with Sales and Operations teams to maximize bookings and customer satisfaction.
- Prepare monthly marketing reports and performance dashboards.
Requirements
- Bachelor's degree in Marketing, Business Administration, Tourism Management, Commerce, or a related field.
- 5–8 years of Marketing experience, including at least 3 years in Religious Tourism Marketing (Hajj & Umrah).
- Proven experience marketing Hajj and Umrah programs.
- Strong understanding of the Egyptian Religious Tourism market.
- Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, CRM systems, and email marketing platforms.
- Strong background in performance marketing, lead generation, customer acquisition, and campaign management.
- Experience building annual marketing plans and managing budgets.
- Strong communication, negotiation, leadership, and team-management skills.
- Very good command of English.
Working Conditions
- Location: Sheikh Zayed
- Work Mode: On-site
- Employment: Full-Time
- Working Hours: 8 hours
