Marketing Manager
Dubai, UAE (DIFC)
Full-Time, Permanent
Excellent Salary plus bonus
About MishiPay
MishiPay is a global leader in next-generation checkout technology, enabling seamless in-store purchases via shoppers own smartphones or our minimalist, low capex kiosks.
We provide a complete checkout ecosystem - spanning self-checkout, Mobile POS, Click & Collect and traditional tills - allowing retailers to run their entire store checkout operation on MishiPay.
Our technology reduces operating costs, increases basket size and visit frequency, lowers abandonment, and unlocks rich, real-time customer data, delivering both immediate commercial impact and deeper insight into the in-store customer journey. We now have major international retail customers in the UK, Europe, Middle East and the USA, and we're expanding!
About the Role
MishiPay is looking for a results-driven, commercially minded Marketing Manager to lead our marketing function and fuel our next phase of growth. Reporting directly to the COO, you will own the full marketing mix - from high-impact trade show activations across the US, Europe, and the Middle East, to performance-driven Google Ads campaigns - with the ultimate goal of building a robust sales pipeline.
This is a hands-on role for a data-driven marketer who thrives in a fast-paced B2B environment, takes full ownership of results, and measures success in pipeline contribution and Marketing Qualified Leads (MQLs). You will manage a significant annual budget, guide a Junior Marketing Executive, and be directly accountable to our revenue targets. It's essential that you can work at pace and understand the challenges and pressure of working in a growing SME/startup environment.
About You
You will be a talented, experienced and delivery-focussed Marketeer, with at least four years of B2B marketing experience within a tech (ideally Retail, POS, SaaS etc) B2B environment, including the management of a small team. You'll have managed trade shows and events, have proven experience in Google Ads, managed marketing budgets of over $100K and your commercial acumen will clearly underpin your capability shown through your past marketing successes.
It's essential that you're flexible, committed, a natural problem solver and an incredible communicator. You'll have markedly strong written and verbal English skills.
Key Responsibilities
1. Events & Trade Shows (40% of Budget)
Own MishiPay's presence at key global retail technology events end-to-end, including NRF (New York), Shoptalk, Retail Tech Show (London), EuroShop (Dsseldorf), and MRF (Dubai). This includes:
- Lead all aspects of booth planning, design briefing, and logistics coordination from ideation to teardown
- Negotiate contracts and manage relationships with booth suppliers, builders, AV vendors, logistics providers
- Oversee end-to-end shipping of demo equipment, ensuring on-time delivery and smooth on-site setup
- Pre-event: build and execute promotion strategy to drive qualified booth traffic and pre-booked meetings
- On-site: manage the team, oversee demos, and ensure seamless execution
- Post-event: capture, tag, and upload all leads into CRM; coordinate with sales for follow-up; ROI analysis
- Maintain a master events calendar and manage all event-related budgets with detailed tracking
2. Google Ads Management (40% of Budget)
- Take full ownership of MishiPay's paid search performance.:
- Plan, execute, and optimise Google Ads campaigns (Search, Display, and Remarketing) to generate MQLs
- Define & manage campaign structure, bidding strategy, keyword management and ad copy
- Monitor daily spend, CTR, conversion rates, CPC, and CPA; identify and act on underperformance
- Conduct regular A/B testing on ad copy, landing pages, and audience segments
- Produce weekly and monthly performance reports with clear insights and recommendations
- Collaborate with the Junior Executive on landing page updates and conversion rate optimisation
- Stay current with Google Ads best practices, algorithm updates, and competitive activity
3. Experimental & New Channel Marketing (20% of Budget)
- Allocate and manage an annual budget to test and scale new marketing channels and initiatives:
- Propose, plan, and execute experiments across LinkedIn Ads, content syndication, webinars, partnerships, and ABM programmes
- Establish clear success metrics before each experiment; report results & make data-driven recommendations
- Bring fresh ideas to expand MishiPay's reach in new geographies and customer segments
4. Team Leadership & Content Direction
- Assign & prioritise tasks across content creation, website updates, case studies & social media management
- Provide clear creative and strategic briefs; review and approve all content before publication
- Coach the Junior Executive on best practices in B2B content marketing and digital execution
- Conduct regular one-on-ones and contribute to performance reviews
5. Pipeline & MQL Generation
- Act as the primary driver of sales pipeline through marketing:
- Define, track, and report on monthly MQL targets in alignment with the sales team and COO
- Ensure seamless lead handoff to sales with enriched data, context, and follow-up guidance
- Collaborate closely with the sales team to understand pipeline health and refine targeting
- Maintain up-to-date and accurate data in the CRM for all marketing-sourced leads
- Produce a monthly marketing performance report
What You Bring
Essential Requirements
- 4+ years of experience in a B2B technology marketing role, with at least 2 years managing trade shows / events independently, ideally marketing to enterprise retail or CPG brands.
- Proven experience managing and optimising Google Ads campaigns (Google Ads certification preferred)
- Strong commercial acumen: ability to connect marketing activities directly to pipeline and revenue outcomes
- Experience managing marketing budgets of USD 100K+
- Proficiency with CRM systems (HubSpot, Salesforce, or similar) and marketing automation tools
- Excellent project management skills: ability to run multiple concurrent workstreams against tight deadlines
- Experience working in or with technology / SaaS / retail tech companies
Preferred / Nice to Have
- Familiarity with the retail technology ecosystem and key industry events (NRF, Shoptalk, EuroShop, etc.)
- Prior experience working in the UAE or managing campaigns across US, European, and ME markets
- Basic working knowledge of CRO and website analytics (Google Analytics 4, Hotjar, or similar)
- Arabic language skills (advantageous but not required)
Personal Attributes
- Highly organised, detail-oriented, delivery-focused, calm under pressure, especially during live events
- Comfortable operating in a fast-moving startup/scale-up environment with limited resources
- Strong ownership mindset takes accountability for results, not just activities
- Collaborative and clear communicator across sales, leadership, and external vendors
- Data-driven: defaults to measurement and evidence over opinion
Why MishiPay
You'll work with an ambitious and inspirational multi-cultural team who are redefining the retail industry globally.
We offer a tight-knit, collaborative and exciting work environment, coupled with the opportunity to see the apps you develop put to use in some of the world's largest retailers. This role also offers real growth potential and we'd fully expect someone to be able to develop their career with us.
