Marketing Manager

Responsibilities

Strategy Development:

Develop and implement integrated marketing plans to strengthen the brand of a coffee roasting and coffee equipment company, and identify the target audience and effective marketing messages.

Campaign Management:

Plan and manage marketing campaigns across various channels, including digital marketing, social media, and content marketing, to attract new customers and retain existing ones.

Market and Competitor Analysis:

Study the market and trends in the coffee industry, and identify customer and competitor needs to discover new growth opportunities and strengthen the company's market share.

Budget Management:

Develop and allocate budgets for marketing activities and monitor spending to ensure the best return on investment.

Team Leadership and Supervision:

Lead and manage the marketing team to ensure tasks are effectively executed and motivate the team to achieve company objectives.

Cross-Department Collaboration:

Work closely with the Sales, Production, and Customer Service teams to ensure marketing objectives are aligned with the company's overall objectives.

Performance Measurement and Reporting:

Monitor marketing campaign performance using Key Performance Indicators (KPIs), prepare regular reports on results, and provide recommendations to improve performance.

Brand Building:

Maintain a strong brand identity and enhance the company's image in the market, ensuring the delivery of high-quality products and services.

Required Skills and Competencies

• Experience in digital marketing, content marketing, and social media.
• Strong analytical and data-gathering skills to make informed decisions.
• Strong leadership and excellent communication skills.
• Deep understanding of the coffee industry, its products, and equipment.
• Ability to think strategically and creatively.