Marketing Manager Social & Digital

The Marketing Manager – Social & Digital leads the companies social and digital presence across the portfolio: five social accounts spanning the corporate brand, together with the group's websites, search visibility, email and CRM communications, and paid media across all channels.

Responsibilities

• Develop the social strategy across all five accounts, defining audience, tone, content pillars and platform priority per account while maintaining strategic coherence across the portfolio
• Recommend the annual social plan, channel mix and content volume for approval
• Set the creative direction and platform-native standard that the agency and in-house team produce against
• Manage accounts at different lifecycle stages
• Keep strategy current as platforms, formats and audience behavior shift, and bring new formats ahead of the market rather than behind it
• Act as the quality gate for all agency and in-house output before it goes forward for approval, returning work that fails brief, brand or platform standards
• Own the day-to-day management and leadership of the appointed agency across all accounts, holding them to scope, quality and agreed service levels.

Qualifications

Educational Qualifications

• Bachelor's degree in marketing, Digital Media, Communications or a related field

Professional Qualifications

• Certification in Meta Blueprint, Google Ads, Google Analytics or TikTok Marketing Science preferred

Experience Required

• 7–10 years of experience in social and digital marketing, including a minimum of 2 years managing both a team and an external agency
• Experience leading a multi-disciplinary team spanning creative, performance and analytical roles, rather than a single-discipline team
• Track record of developing team members toward broader scope or promotion
• Demonstrable ownership of multiple social accounts with distinct audiences and tone, rather than a single brand channel
• Proven record of growing reach and engagement through short-form video, particularly TikTok, evidenced by performance data rather than assertion
• Hands-on accountability for paid media budgets and cost per result across more than one channel
• GCC experience with familiarity with regional platform behavior and bilingual audiences strongly preferred