Job Description
Marketing Manager
Located in the former Ministry of Interior building, The Ned Doha offers seven restaurants, 90 bedrooms, event venues, and Ned s Club, a private members club that gives access to spaces including a rooftop terrace, a health club with spa, gym and 30m outdoor pool.
We are looking for an experienced and passionate Marketing Manager for The Ned Doha. If you are passionate about hospitality and have experience in a luxury hotel environment, then we want to hear from you!
What we offer you as a Marketing Manager:
One of the most competitive salaries in the country
Complimentary meals on duty
Amazing learning and development programs
Discounted rates at The Ned Doha
Fantastic career growth opportunities
As Marketing Manager, working with us entails the following:
Working closely with the Communications Director, digital team and digital marketing agency, The Ned Marketing and Partnerships manager will be responsible for defining and implementing the overall marketing strategy across the property
Set the brief for the design of all on and offline marketing material, ensuring consistency of message between all consumer touchpoints
Lead the development and creation of all marketing materials and collateral, ensuring brand alignment across the business
Define the social media strategy, as well as the creation, curation and commission of enticing and arresting social media content for The Ned including photos, videos, and copy
Monitor and engage in conversations across social channels (specifically Twitter & Instagram) with influencers and customers to ensure high engagement
Work with the Communications Director and digital marketing agency to set budgets and targets for acquisition and retention plans spanning Social Media, Email/CRM, SEO and PPC
Working with the digital team and digital marketing agency to optimise the website, run A/B tests and manage homepage content
Use Google Analytics and Social Insight tools to prepare regular performance reports, circulated to the wider business
Work with the other businesses within SH and Sydell Groups in order to maximise exposure across their networks and channels
Translate the commercial strategies of the business into digital marketing activity. They will be responsible for defining and implementing the overall digital marketing strategy, identifying opportunities to drive sales digitally
Act as the first point of contact for all digital requests across the company, and will be expected to manage their own workflow, prioritising tasks to ensure all tasks are delivered on-time and to a high standard
Work with the Managing Director, Communications Director, Director of Revenue and digital marketing agency 80 Days to set budgets and targets for acquisition and retention plans spanning Social Media, Email/CRM, SEO and PPC
Work with the digital team and digital marketing agency to plan the digital roadmap, optimise the website, run A/B tests and manage website content via the CMS system
Manage digital agency 80 Days, reviewing their performance and setting them goals
Support in the development and ongoing optimisation for the Ned s Club App and Ned s Club portal
Play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Plan and execute marketing database initiatives and digital advertising campaigns where relevant
Use Google Analytics and Social Insight tools to measure and report on performance of website, digital marketing channels and campaigns, assessing against goals
Lead the development and creation of digital marketing materials and collateral, ensuring brand alignment across the business
Act as brand guardian across the company spotting any opportunities, incorrect use of the brand (names spelt correctly etc.), conflicts or competitor activity
Assist partners on The Ned hospitality requests such as restaurant & rooms
Work with the events manager to ensure attendance at all brands supported events
Manage Member Perks by working with the membership team to discover, shortlist and confirm benefits and discount for Ned s Club members which cover a range of categories and interests such as fashion and beauty, fitness, travel, electronics, interiors etc.
Consider and respond to all partner enquiries received internally, via members or LinkedIn
Support membership with Board member events or offers, if support required from brands
Qualifications:
Previous experience as Marketing Manager in a luxury environment, preferably hotel or any hospitality company
Bachelor s degree (or equivalent) in marketing, business, or related field
Proven success in developing marketing plans and campaigns
Proven success in designing interactive applications and networking platforms
Vast knowledge in financial planning and strategy, marketing concepts, and sales planning
Strong understanding of digital marketing including web analytics metrics and tools
Proficient with marketing-related software programs
Proficient with online marketing and social media strategy
Established contacts in media
Up to date with the latest trends and best practices in online marketing and measurement
Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients
Excellent time management and organization skills for planning and executing both large and small marketing projects and initiatives
Articulate, confident communicator at all levels both with colleagues and clients
Strong leadership skills to motivate team members and manage conflicts
A team player that understands the importance of building close professional relationship and demonstrates a high degree of emotional intelligence
Well developed, logical thinker with the ability to exercise good judgment and solve problems quickly
Desired Candidate Profile
Education:
Bachelor of Business Administration(Management)
Gender:
nm
Nationality:
Any Nationality