About the Role:
We are seeking a dynamic and brand-oriented Marketing Manager to drive the marketing strategy of a premium interior design and furnishing company in Dubai. The role is focused on Italian luxury aesthetics, overseeing both traditional and digital marketing to position the brand as a leader in high-end, end-to-end Italian-themed interiors.
PRIORITY WILL BE GIVEN TO CANDIDATES WHO ARE AVAILABLE TO JOIN IMMEDIATELY.
Key Responsibilities:
Brand Positioning & Strategy
- Define and execute a comprehensive marketing strategy that aligns with the company's positioning in Italian luxury interiors.
- Elevate brand awareness and perception among HNW individuals, developers, architects, and luxury lifestyle influencers in the UAE.
- Ensure all communication reflects the brand's Italian design ethos, craftsmanship, and sophistication.
Digital Marketing
- Lead content creation and curation for social media, website, and digital campaigns.
- Manage SEO, Google Ads, and paid social media campaigns to generate qualified leads.
- Oversee email marketing campaigns, newsletters, and CRM engagement workflows.
Offline & In-Showroom Marketing
- Plan and execute luxury events, showroom activations, private viewings, and collaborations with interior design professionals or luxury lifestyle brands.
- Coordinate photoshoots and videos showcasing project completions and product storytelling.
- Work closely with the showroom team to optimize visual merchandising and in-store communication.
Partnerships & PR
- Build partnerships with architects, developers, interior designers, and luxury real estate agencies.
- Manage relationships with PR firms, influencers, and design publications.
- Ensure regular media coverage in premium home dcor, lifestyle, and design platforms (online & print).
Market Research & Analytics
- Monitor market trends in luxury design and interiors, especially within the Italian furnishing segment.
- Analyze marketing performance metrics, conversion data, and customer behavior to optimize campaign ROI.
- Conduct competitor benchmarking and brand perception studies.
Requirements
- Education: Bachelor's in Marketing, Communication, Interior Design, or a related field. MBA is a plus.
- Experience: Minimum 5 years in marketing roles, preferably within luxury interiors, design, or high-end retail environments.
- Design Fluency: Aesthetic sensibility and understanding of Italian interiors, design trends, and luxury consumer behavior.
- Skills:
- Strong copywriting and visual storytelling abilities.
- Proficiency in marketing tools: Google Analytics, Meta Ads Manager, Mailchimp/HubSpot, Canva/Adobe Suite.
- Event planning and partnership negotiation experience.
- Excellent communication skills in English (Arabic or Italian is an asset).
