Job Summary
JOB DESCRIPTION
Lead the regional marketing function to drive bookings, sales growth, and profitability for the business. Develop and execute strategic business plans and marketing programs to expand market presence, increase share and mindshare, and support priority growth segments across the MEA region. Partner closely with Sales, regional leadership, and global headquarters to ensure alignment on portfolio messaging, technology positioning, and go-to-market strategies. Enable sales effectiveness through strong planning cadence, KPI tracking, digital marketing initiatives, sales enablement tools, and readily available marketing materials. Act as the primary regional voice to global business units, providing market insights and feedback to support marketing, communications, and product development while ensuring alignment with global strategy.
In This Role, Your Responsibilities Will Be:
Factor I: Accountability
- Lead marketing function in the region to achieve/exceed bookings, sales and profit target for the business.
- Develop and execute strategic business plans & programs to grow Emerson SYSS business in the region. Assist Business VP in preparing for VCC, Profit Review, Strategic Planning and other business meetings with senior executives.
- Ensure a good cadence of regional review/planning so that plans are communicated, KPI are measured, and programs tractions are maintained.
- Build and enhance market presence and recognition of Emerson and its System/Software Technology, Solution and Capabilities. Increase the market share and mindshare by implementing effective marketing, communication and customer engagement programs. Work with Sales to prioritize accounts and programs in countries across MEA.
- Work closely with US head offices to ensure messaging and positioning alignment of portfolio and technology.
- Ensure easy availability of information and material to support sales activities. Work with Sales to upskill the Sales team to move into mobile tools, sales portal collaboration and digital marketing.
- Maintain good understanding of the Technology portfolio. Support the TSCs, SMEs and Engineering and associated equipment for sales activities in regions.
- Be mindful of strategic/profitable/growing segments of the business. Ensure that these segments are well covered with sales support resources, customer engagement events, channel development programs.
- Define an effective Digital Marketing Strategy for SYSS MEA in order to get the best ROI with limited resources.
- Be the proactive MEA input/feedback channel to BU HQ (Austin/Pittsburgh) esp in Marketing, Communications and Product Development. Maintain close link with BU Marketing HQ to ensure alignment with global direction.
- Adhere to Health, Safety & Environment policies as laid by the organization.
Who You Are:
- Strong business management and customer orientation.
- Strong interpersonal and communication skills.
- Good planning/ priority management
For This Role, You Will Need:
- Marketing Degree or Marketing Qualification
- Experience of Technical B2B Marketing Preferred
- Experience in Strategy Development and Support
- MBA or/ Engineering degree preferred but not necessary
Preferred Qualifications That Set You Apart
- Depth and experience needed to create demand and promote the company
- To effectively manage business growth and profitable operation.
- Position has a high degree of dynamic activities and loads.
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectivesbecause we know that great ideas come from great teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide, medical insurance plans, Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Our training programs and initiatives focus on end-to end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, and coaching, project management, and on-the-job training.
About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
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About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team let's go!
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