Job Purpose
We are seeking a highly analytical and commercially driven Marketing Research & Sales Strategy Manager to strengthen our strategic planning for ongoing projects and new launches. This role will focus on micro-market intelligence, competitive analysis, pricing strategies, and sales optimization across both broker and direct channels.
Key Responsibilities
- Conduct deep-dive research on Dubai's real estate market, including micro-market trends, buyer behavior, and sales velocity.
- Monitor and analyze competitor activities, pricing strategies, and new project launches.
- Recommend optimized pricing and payment plans aligned with market trends and inventory movement.
- Develop product mix strategies and sales positioning for both ongoing projects and upcoming developments.
- Design and recommend broker vs. direct sales strategies to maximize conversion and ROI.
- Prepare and deliver high-impact presentations, dashboards, and reports for internal stakeholders and leadership teams.
- Work closely with cross-functional teams including Sales, Marketing, and Finance to ensure data-driven decision-making.
- Maintain and manage Excel-based models and reporting tools for market analysis and sales tracking.
- Utilize Power BI and DAX reporting to create insightful, real-time dashboards and performance tracking systems.
- Leverage CRM platforms like Salesforce to monitor and enhance sales funnel performance and customer insights.
Requirements
- Proven experience (5+ years) in real estate market research, sales strategy, or a related analytical role.
- In-depth knowledge of Dubai's real estate market and its key micro-markets.
- Strong understanding of pricing models, payment plans, and competitive benchmarking in the real estate domain.
- Proficient in Microsoft Excel, PowerPoint, and Salesforce CRM.
- Hands-on expertise in Power BI and DAX reporting is essential.
- Strong analytical thinking, attention to detail, and presentation skills.
- Ability to manage multiple priorities and deliver insights in a fast-paced environment.
- Real estate experience with a major developer or consultancy in Dubai is highly preferred.
