Marketing Section Head

1. Basic Responsibilities:

• The Marketing Section Head is responsible for leading and overseeing the marketing function within their assigned section, translating overall marketing strategy into actionable plans, and managing the teams and budgets required to deliver brand growth, customer engagement, and business results. This role involves supervising section teams (including content, social media, digital, and offline marketing), coordinating cross-functional projects, and ensuring marketing activities align with company objectives.

2. RESPONSIBILITIES & AUTHORITIES:

2.1 Main Tasks:

-    Marketing Strategy & Planning:

◦    Develop and execute the section's marketing plan in line with overall business and brand strategy.

◦    Translate company objectives into actionable marketing initiatives, timelines, and budgets.

◦    Set section priorities and ensure alignment with the Marketing Director's overall direction.

-    Team Leadership & Development:

◦    Lead, manage, and develop the section's teams, including content, social media, digital marketing, and offline/BTL functions.

◦    Set individual and team objectives, monitor performance, and provide coaching and feedback.

◦    Build a strong bench of talent through training, mentorship, and succession planning.

-    Budget & Resource Management:

◦    Own and manage the section's marketing budget, ensuring efficient allocation of resources.

◦    Track spend against plan and report variances with corrective action recommendations.

◦    Negotiate and manage contracts with vendors, agencies, and media partners.

-    Campaign Oversight & Execution:

◦    Oversee the planning, execution, and evaluation of integrated marketing campaigns.

◦    Ensure campaigns are delivered on time, on budget, and to brand standard across all channels.

◦    Coordinate with the Content & Social Media Manager and other section leads on campaign alignment.

-    Market & Competitor Analysis:

◦    Monitor market trends, consumer behavior, and competitor activity within the section's scope.

◦    Translate insights into actionable recommendations for strategy and campaigns.

-    Performance Measurement & Reporting:

◦    Define and track section-level KPIs across campaigns, channels, and teams.

◦    Prepare regular performance reports and present results to the Marketing Director.

◦    Use data insights to continuously optimize marketing effectiveness and ROI.

-    Cross-Functional Collaboration:

◦    Partner with sales, e-commerce, retail, and customer service teams to align marketing with business needs.

◦    Act as the key marketing point of contact for the section with internal stakeholders.

-    Innovation & Continuous Improvement:

◦    Champion new marketing tools, technologies, and best practices within the section.

◦    Encourage experimentation with new formats, channels, and approaches to drive growth.

-    Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA is a plus).

-    Experience: Minimum +7 years in marketing, with at least 4 years in a section head, senior managerial, or leadership role overseeing multiple teams.