Location: Cairo, Egypt
Employment Type: Full-Time
About The Opportunity
Jadeer is hiring on behalf of
one of the UAE's leading companies in the fitness and wellness industry. We are looking for a creative, strategic, and results-driven
Marketing Senior Specialist to join a dynamic team and play a key role in driving brand awareness, lead generation, and business growth across the region.
This role offers an exciting opportunity to work with a market leader, developing impactful B2B marketing strategies that support sales, strengthen the brand, and expand market presence across Egypt and the GCC.
Key Responsibilities
- Develop and execute annual B2B marketing strategies aligned with business objectives.
- Plan, manage, and optimize integrated marketing campaigns across digital and offline channels.
- Generate qualified B2B leads through digital marketing, email campaigns, events, webinars, and strategic partnerships.
- Create compelling marketing content, including brochures, presentations, case studies, landing pages, email campaigns, and sales collateral.
- Manage and optimize the company website, ensuring strong SEO performance and user experience.
- Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
- Collaborate closely with the Sales team to support lead generation and pipeline growth.
- Conduct market research and competitor analysis to identify emerging opportunities.
- Organize and coordinate exhibitions, fitness events, conferences, and corporate activations.
- Manage the company's social media presence and content strategy.
- Track campaign performance, analyze KPIs, and prepare performance reports with actionable insights.
- Ensure consistent brand identity across all marketing channels.
- Coordinate with external agencies, designers, photographers, and content creators.
- Manage marketing budgets and maximize return on investment.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–7 years of experience in B2B marketing.
- Previous experience in the fitness, wellness, healthcare, sports, hospitality, or lifestyle industries is highly preferred.
- Strong expertise in digital marketing, lead generation, branding, and campaign management.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).
- Experience with CRM and marketing automation tools is an advantage.
- Excellent communication skills in English and Arabic.
- Strong analytical, organizational, and project management skills.
- Ability to manage multiple projects in a fast-paced environment.
Preferred Skills
- Performance Marketing
- SEO & SEM
- Content Marketing
- Email Marketing & Automation
- Marketing Analytics
- Event Marketing
- B2B Lead Generation
- Brand Management
- Budget Management
Why Join
- Join one of the UAE's largest and fastest-growing fitness and wellness companies.
- Work on high-impact regional marketing campaigns across Egypt and the GCC.
- Collaborate with a talented and innovative team in a dynamic environment.
- Competitive salary and benefits package.
- Excellent opportunities for career growth and professional development.
Location: Cairo, Egypt
