Job Overview
We are seeking a proactive and creative Marketing Specialist to support the overall
regional marketing development and brand promotion in the Egypt market. The incumbent will be responsible for local market brand building, marketing campaign execution, channel promotion, social media operation and market data analysis. This role requires a solid understandingof local consumer habits,cross-cultural communication awareness, and the ability to independently complete regional marketing work and assist the team in achieving sales and brand growth targets.
Responsibilities
Brand & Market Promotion
- Responsible for local brand image building and promotion in the MENA region. Formulate localized brand promotion plans according to regional market characteristics, industry trends, and local cultural customs to enhance local brand awareness and market influence.
Marketing Campaign Operation
- Plan, organize, and implement offline and online marketing activities, including industry exhibitions, regional promotion meetings, product roadshows, online promotional campaigns, and festival marketing activities. Track the entire execution process, control activity quality and costs, and summarize campaign effectiveness with optimization recommendations after completion.
Social Media & Content Marketing
- Operate regional mainstream social media platforms (Facebook, Instagram, YouTube, etc.). Create localized marketing content, including product posters, short videos, copywriting, and trending market content. Regularly update platform content, interact with fans and users, and maintain brand engagement across social media channels.
Market Research & Data Analysis
- Conduct regular research on the local Egypt market, including market demand, competitor marketing strategies, consumer preferences, and industry policies. Analyze key marketing data such as exposure, conversion rates, and customer leads. Prepare regular market analysis and marketing performance reports to support marketing strategy optimization.
Channel & Partner Support
- Collaborate with local distributors and business partners by providing marketing materials, promotional policy guidance, and brand promotion support. Assist partners in expanding regional markets and driving terminal sales growth.
Marketing Material Localization
- Complete the localization, revision, and production of marketing materials (brochures, product manuals, promotional videos, advertising copy, etc.) to ensure alignment with the local language, cultural norms, and market preferences while maintaining professionalism and brand consistency.
Cross-team Collaboration
- Work closely with sales, product, and administrative teams to synchronize frontline market information, collect user feedback and market insights, and support the optimization of regional product promotion strategies and sales solutions.
Qualification
- Bachelor's degree in Marketing, International Trade, Advertising, Communication, or a related field.
- 1–3 years of overseas marketing experience. Candidates with MENA regional marketing experience are highly preferred. Familiarity with the marketing environment and consumer characteristics of the Middle East and North Africa is an advantage.
- Fluent in both spoken and written English. Arabic language proficiency is a strong advantage.
- Proficient in social media operations, content creation, and online campaign management. Able to independently complete marketing copywriting, basic creative planning, and campaign execution.
- Strong market insight, analytical skills, and creative marketing mindset. Able to respond quickly to market changes and develop effective marketing optimization plans.
- Excellent cross-cultural communication skills, strong execution capability, and teamwork spirit. Able to adapt to long-term overseas on-site work.
- Proficiency in Microsoft Office. Familiarity with basic image and video editing tools is preferred.
- Positive working attitude, strong ability to work under pressure, proactive mindset, and results-oriented approach.
Benefits
- Competitive overseas salary package + performance bonus + year-end bonus
- Overseas allowance, accommodation, and transportation support
- Annual leave and home leave allowance
- Comprehensive social insurance and commercial insurance
- Systematic professional training and a clear career development path
- Rich team-building activities and comprehensive overseas employee welfare
