About The Company
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
About The Team/role
As a Marketing Specialist, you will play a vital role in driving the strategic development and execution of our brand initiatives. Working closely with the senior marketing specialist and Brand Manager, you will contribute to the growth and awareness of our ride-hailing app by implementing effective branding strategies across various marketing channels. Moreover, you will have the exciting opportunity to gain valuable exposure by working in a multinational, rapidly growing app. Collaborating with cross-functional teams and external partners, you will ensure brand consistency and drive customer engagement.
In this role, you'll be...
- Assist in the development and execution of comprehensive brand strategies, ensuring alignment with the company's business goals.
- Support the Brand Manager in the creation and implementation of integrated marketing campaigns to drive brand awareness, acquisition, and retention.
- Collaborate with managing agencies to develop compelling brand assets, including Above-the-Line (ATL) and Below-the-Line (BTL) materials, social media content, and promotional materials.
- Utilize excellent copywriting skills to create engaging brand messaging across different platforms and touchpoints.
- Conduct market research and competitor analysis to identify market trends, consumer insights, and opportunities for brand differentiation.
- Support the implementation of brand guidelines and ensure consistent brand messaging across all touchpoints to align with the company's business goals.
- Collaborate with cross-functional teams, including product development, operations, and customer support, to ensure brand consistency and provide brand-related guidance.
- Manage agencies involved in creative development and other brand-related initiatives, ensuring timely and high-quality deliverables.
- Support the Brand Manager in coordinating and executing brand-related events and activations.
- Collaborate with managing agencies and influencer marketing platforms to identify influencers that align with the brand values and target audience. Develop and execute influencer marketing campaigns that effectively leverage the influence of these individuals to enhance brand awareness and drive engagement.
We're eager to be in touch because you have...
- Bachelor's degree in marketing, business administration, or a related field.
- 1 year of experience in brand management or agency setting.
- Good understanding of brand strategy, marketing principles, and consumer behavior.
- Excellent written and verbal communication skills, with the ability to create engaging brand messaging and collaborate effectively with cross-functional teams.
- Proficiency in digital marketing platforms, social media channels, and analytics tools.
- Creative mindset with the ability to think outside the box and develop innovative branding solutions.
- Good analytical skills, with the ability to interpret data and insights to drive strategic decision-making.
- Detail-oriented and well-organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Collaborative team player with excellent interpersonal skills and the ability to build relationships with internal and external stakeholders.
- Passion for the ride-hailing industry and a customer-centric mindset.
- Fluent in English and Arabic (both written and spoken) is a must.
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams
At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
