Marketing Specialist

Job Purpose:

• Design, lead and execute management of marketing strategies

• Lead key marketing activities and campaigns

• Coordinate with external suppliers, including, design, digital, social media and other external agencies

• Taking a lead role in managing the DIFC Courts marketing social media campaigns, including oversight of CRM

• Providing diligent support to the Communications Manager

Responsibilities

• Maintain a close awareness of best practices and industry standards in the area of marketing and branding initiatives
• Support on the continued review and development of the DIFC Courts marketing
• functions and campaigns in conjunction with CRM oversight, analysis andmanagement
• Coordinate and where necessary undertake, selected social media and digital
• Elements of the DIFC Courts key communications campaigns, as agreed with the Communications Manager
• Manage social media presence and direct programmes to improve social media
• Manage all digital and social media marketing analytics and reports reputation and recognition, as well as digital marketing campaigns related to services
• Project manage and support events including trade shows, conferences andinternal events to ensure professional execution within allocated budget
• Support communications team in coordinating internal enquiries and external
• media and public relations events and materials (e.g., press releases, newsletters,
• CSR activities), managing branded novelties ordering and inventory (trophies,
• certificates, etc.
• Assist on key strategic communications for domestic, regional, and global interactions that promote the DIFC Courts
• Plan and execute the annual calendar of awareness and promotional events in line the DIFC Courts and its service objectives
• Ensure that the DIFC Courts logo and brand image is not misused on any platform and/or activity and by an employee
• Develop up-to-date brand collateral and other communications material for marketing and court-user attraction in compliance with the DIFC Courts brand guidelines.
• Support all approved audit requests with reporting and any other requirements
• Contracting and liaising with procurement and finance departments, for supplier financial administration and supplier reviews and reporting.

Professional Experience:

Bachelor's and master's degrees in communications, public relations, journalism, or related field.

At least 3 years of relevant experience in marketing communications

Exceptional oral and written communication abilities in English and Arabic