Marketing Specialist

Job Title: Marketing Specialist – Solar Energy

Location: Cunningham Road, Bangalore

Working Days: 5 days/week (9:30 AM – 6:00 PM)

Experience Required: 2 to 5 years

Industry: Renewable Energy / Solar / Green Technology

About the Company

Company is into trailblazer in clean energy innovation, offering integrated solutions in Diesel Gensets, Solar Power, Battery Storage, Hybrid Systems, and Green Hydrogen Power. With sustainability at our core, we are on a mission to empower the future through reliable, eco-friendly energy solutions.

Role Overview

We are seeking a dynamic and driven Marketing Specialist to lead strategy execution, digital campaigns, and business development for our solar energy solutions. This is a hybrid role that blends marketing creativity with sales-oriented thinking, ideal for candidates passionate about renewable energy and sustainable technology.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement strategic marketing plans to promote solar and hybrid power solutions.
• Identify target markets and position offerings for maximum visibility and impact.
• Monitor campaign performance and adapt strategies for better ROI.

Digital Marketing

• Execute campaigns across digital channels: social media, SEO, email marketing, and paid ads.
• Use tools like Google Ads, Meta Ads, and LinkedIn for lead generation and brand building.
• Maintain CRM and marketing automation platforms to track and manage customer engagement.

Content Creation & Communication

• Create engaging content for websites, brochures, social media, and email campaigns.
• Coordinate with design teams to produce visually compelling marketing material.
• Ensure all content aligns with branding and copyright compliance.

B2B and B2C Engagement

• Execute marketing initiatives that target both businesses and individual consumers.
• Tailor messaging and strategies based on customer segments and market needs.

Regional Networking (South India Focus)

• Build a strong professional network across South India through industry events, partnerships, and outreach.
• Maintain relationships with potential and existing clients, vendors, and partners.

Business Development

• Generate leads and nurture them through the sales funnel.
• Engage with clients to understand requirements and drive deal closures.
• Collaborate with technical teams to ensure seamless solution delivery.

Desired Candidate Profile

• Experience: 2–5 years in marketing or business development, preferably in renewable energy, solar, or tech-driven sectors.
• Skills: Digital marketing, content creation, lead generation, sales communication, strategic thinking.
• Traits: Creative, proactive, result-oriented, excellent multitasker, strong communicator.

Why Join Us

• Be part of India's clean energy revolution.
• Work with a future-focused team on sustainable technologies.
• Accelerate your career in a high-growth, impact-driven industry.